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  1. www.itvmedia.co.uk › news-and-resources › itv-20202020 the year the nation turned to TV | ITV Media

    ITV’s prime time 16-34 audience was 12% greater than BBC One’s. Over a quarter of people watching broadcast television are tuned into an ITV channel in the evening, with ITV Family’s prime time SOV at 25.4% for 2020 .

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  2. www.itvplc.com › ~ › mediaOperating and Performance Review continued - ITV plc

    ITV’s unique ability to deliver mass audiences, as well as more targeted demographics across the family of channels, has enabled us to again increase our share of the television advertising market (SOB) to 47.6% from 47.4%. ITV delivered 99% of all commercial audiences over fi ve million and 96% of all commercial audiences over three million.

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  4. advanced-television.com › 2022/12/08 › itvx-launchesITVX launches with major marketing campaign | Advanced Television

    Dec 8, 2022 · For the campaign ITV’s Marketing team have identified a target audience ‘Mainstreamers’ – a sizeable audience segment increasingly watching more and more of their TV content via streaming services, and who are primarily interested in big, high quality, mainstream content, which ITV has always excelled at.

  5. www.digitaltveurope.com › comment › inside-itvsInside ITV’s digital strategy - Digital TV Europe

    Jul 28, 2023 · ITV has increased its digital content budget and hailed success in targeting ‘light viewers’ – its target audience and in part a euphemism for the hard-to-reach but advertiser-desired young. McCall said viewing among this segment was up 93% on the platform. Streaming hour among 16-34 year-olds was up 56%.

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  7. www.itvmedia.co.uk › advertising-on-itv › our-channelsAdvertising On ITV Channels | ITV Media

    ITVX is also attracting light viewers, our target audience, with viewing in that specific demo up 93% across the first six months in 2023. ITVX viewers stay for longer, with streaming hours up 33% to 737 million hours and a 22% increase in dwell time in the same period. In August 2023, ITVX reached 2 billion streams since it launched in ...

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  8. www.marketingweek.com › itv-2-million-new-viewersHow ITV attracted 2 million new viewers

    ITV used its detailed audience attributes to target show-specific messaging, causing conversion-to-viewing rates to more than double for its ITVX push notification campaign. Likewise, an ITVX email campaign nearly doubled its conversion rate, from 6.5% to 12.5%.

  9. www.hollywoodreporter.com › business › business-newsITVX: How the Ad-Supported Service Will Change the U.K. TV's ...

    Dec 6, 2022 · Business News. ITVX Launch: How the Ad-Supported Service Will Change the U.K. TV Giant’s Streaming Business. The company is targeting growth in users, engagement and digital revenue, but some...

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