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Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company.
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
- Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
- Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
- Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
- Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
May 24, 2022 · 1. Reach and Engage Younger Consumers. Food for thought: 39% of Gen Z claim that their purchasing decisions are directly influenced by what they see on TikTok. They’re the largest demographic with the most buying power on the platform, too. And with Gen Z accounting for 40% of U.S. consumers, reaching them should be a top priority.
Jun 16, 2023 · Brands looking to reach new customers are increasingly turning to TikTok’s unique offerings. Ahead, discover how your brand can use TikTok for business to build community, drive brand awareness, and meet conversion goals using an organic content strategy and the power of video ads.
- Dayna Winter
- Yes, TikTok can be used for business! Simply log in to your account, go to settings, and toggle your account from personal to business. You can now...
- Yes, TikTok’s business account is free. Note that some features like the ads manager do have associated costs, as in the example of running a paid...
- Depending on your business, TikTok is definitely a worthwhile platform to invest in as part of your overall marketing strategy. Creating TikTok vid...
- There are a few quick steps to getting started on TikTok for business: Create a professional profile and switch your account to a business account....
Jun 15, 2022 · Why is TikTok so good for small businesses? There are several reasons why TikTok is so great for small businesses. Firstly, the app’s unique discovery algorithm learns what you like over time—meaning that the more you engage with its content through the For You page (watch, like, share, comment), the more of that content you will see.
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May 23, 2024 · Why you should use TikTok for business. Contrary to popular belief, TikTok has a very diverse user base. It’s not just Gen Z making funny dance videos. You also have millennials and older age groups using the platform daily for entertainment, catching up on the latest news or finding new products.
