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- In 1926, GM set up General Motors Group Insurance Program to provide life insurance to employees.
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In 1926, the company introduced the Pontiac brand and established the General Motors Group Insurance Program to provide life insurance to its employees. The following year, after the success of the 1927 model of the Cadillac LaSalle designed by Harley Earl, Sloan created the "Art and Color Section" of GM and named Earl as its first director ...
In 1926, GM set up General Motors Group Insurance Program to provide life insurance to employees.
The beginning of General Motors Corporation can be traced back to 1892, when R.E. Olds collected all of his savings to convert his father's naval and industrial engine factory into the Olds Motor Vehicle Company to build horseless carriages.
- The Cart
- Expanding Markets
- Then Came The Car
- A Question of Focus
The destiny of William Durant, however, would not be in cigars or even lumber but in carriages. It all started by accident. In 1886, young Durant, age 24, hitched a ride to the local waterworks from his friend John Alger. Durant had never ridden in a cart like Alger’s before—small and durable, two four-feet wheels, two seats wide, and very smooth o...
From his first day in business, Durant looked for ways to market his cart beyond Flint and even beyond Michigan. When his supplies arrived from Coldwater, he took one of the two finished carts and entered it in the Tri-State Fair in Madison, Wisconsin. “I did not have to do much talking,” Durant said modestly. The smooth-riding cart had strong appe...
Durant would need help from all his family and friends when he spearheaded the transition in America from carriages to cars. During the 1890s, several mechanics had tinkered with steam, electric, and gas-powered vehicles. None had made a competitive product, however, and most carriage-makers saw no threat to their industry. Durant didn’t either for...
As long as Durant focused on building the best cars for the lowest prices, General Motors grew and prospered. What he lacked in administrative and organizational skills, he made up for with his “intuitive flashes of brilliance” and his salesmanship. For many years, his work habits and integrity were legendary. He displayed the talent, perseverance,...
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding ...
Jan 17, 2024 · According to GM Insurance President and GM Financial Executive Vice President Andrew Rose, the transition will grow awareness and understanding about the product among GM customers and allow for more opportunities to reach customers at key milestones in the vehicle ownership life cycle.
Unlike the practical-minded Henry Ford who followed a precise course of action to attain his many goals and objectives, William Crapo Durant (1861-1947), the founder of General Motors, represented a speculator of the first magnitude, a true wheeler-dealer in every sense of the word.
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