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Oct 28, 2021 · Tech. Mark Zuckerberg on why Facebook is rebranding to Meta. The company wants to move past the ‘confusion and awkwardness’ of sharing a name with its main app. By Alex Heath, a deputy...
- Alex Heath
Oct 29, 2021 · Technology. Why has Facebook changed its name to Meta and what is the metaverse? Facebook has rebranded itself as Meta in an attempt to own the metaverse, a concept for a 3D version of...
- Contributor
Oct 28, 2021 · Facebook is reshuffling its names under a rebranded corporate parent: Meta. CEO Mark Zuckerberg announced the change Thursday, saying he wanted a new brand and a clearer corporate naming scheme...
- Valujet to Airtran
- Andersen Consulting to Accenture
- Philip Morris to Altria
- Netflix to Qwikster
- Cvs Caremark Corp. to Cvs Health
- Google to Alphabet
- Tribune Publishing Co. to Tronc
- Verizon's Oath to Verizon Media
- Priceline Group to Bookings Holdings
- Weight Watchers to WW
ValuJet was founded in 1992 as a low-cost airline, but a plane crash in 1996 with 110 fatalities left the brand tarnished. It acquired AirTran Airways in 1997 and took on the name of that airline. Southwest Airlines bought AirTran in 2011 and AirTran flights ceased in 2014.
Andersen Consulting was a successful consulting spinoff from accounting firm Arthur Andersen. Friction with its parent led to a legal battle that concluded with Andersen Consulting not legally able to use the name Andersen, so it rebranded to Accenture. The timing of the rebranding was fortunate when Arthur Andersen became embroiled in the Enron fi...
Tobacco giant Philip Morris changed its name to Altria to try to focus the public perception more on the consumer food products it owned under the Kraft brand rather than tobacco. But people still equated Altria with cigarettes, and Altria ended up spinning off Kraft in 2007 and refocusing on tobacco.
Netflix didn't rename the whole company Qwikster, but in 2011 it announced it was going to split into two services, with the online service we know today remaining Netflix, and the physical DVD rental service, known for its red envelopes, renamed Qwikster. Coming on the heels of a price increase for customers who suddenly had to pay for two service...
The company now known as CVS Health had a long history of buying up pharmacy and retail chains to expand, and in 2006 bought pharmacy benefits manager Caremark and became CVS Caremark Corp. It changed its name to CVS Health in 2014 and stopped selling cigarettes in a bid to rebrand as a health-conscious company, not just a drugstore chain that make...
In 2015, Google was facing increasing complaints from investors that its forays outside of its core search business, dubbed “moonshots," weren't transparent enough. It was also facing growing antitrust concerns over its advertising business. So the company rebranded itself as Alphabet, a conglomerate that breaks out more financials for its operatio...
Founded in 1847, Tribune Publishing has a storied history as publisher of the Chicago Tribune and other major daily papers. But in 2016, newspaper advertising revenue was disappearing and big chains were consolidating. Tribune, trying to stave off an acquisition bid by Gannett and increase online ad dollars, announced a name change to Tronc Inc., w...
Verizon had high hopes when it spent about $9 billion buying AOL and Yahoo over two years starting in 2015. It housed the media companies in a division it called Oath. But the hoped-for revenue from the aging online brands didn't materialize. The year after buying Yahoo, Verizon wrote down the value of the combined operation, roughly the value of t...
Priceline's name change to Bookings Holdings reflects the shift in popularity from Priceline.com, which started out selling flights, to Booking.com, a Dutch hotel and vacation rental site Priceline bought in 2005, which is now the company's most profitable site. Priceline grew quickly after it was founded in 1997 on the popularity of its name-your-...
Shifting from a name to initials is a popular way to rebrand: Kentucky Fried Chicken to KFC or Restoration Hardware to RH, for example. Weight Watchers switched to its initials in an effort to get away from the idea that it is a diet company, as people increasingly become aware dieting isn't healthy and that weight isn't necessarily tied to overall...
Oct 28, 2021 · OK. Facebook has a new name. CEO Mark Zuckerberg announced today that the company is rebranding itself as Meta. It'll be built on a futuristic, immersive social experience known as the metaverse....
Oct 28, 2021 · Oct. 25, 2021. Facebook’s Meta rebrand comes as the company fends off an onslaught of criticism and potential legal challenges stemming largely from its social networking business.
Oct 28, 2021 · Facebook is changing its name to Meta, reflecting the company’s push to build an avatar-filled virtual world known as the metaverse as it battles a deepening public relations crisis and growing ...
