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  1. William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding ...

  2. Jan 12, 2013 · Still determined to start this new auto company, Durant, at Satterlee’s suggestion, dropped the proposed name “International Motor Car Company” and settled on “General Motors” as the new name for his company. On September 16, 1908, Durant incorporated General Motors of New Jersey (GM) with a capital investment of $2,000.

  3. Volume. 24. Issue. 5. On March 18, 1947, at 2:15 A.M. , William Crapo Durant, founder of General Motors and Chevrolet and the “leading bull” in the great stock-market boom and crash of the late 1920’s, died at his New York City apartment with his wife and nurse in attendance. His last fortune had evaporated in the Depression of the 1930 ...

  4. Nov 3, 2022 · With that collection of companies, Durant created United Motors Company. In 1918, General Motors purchased United Motors for $4,065,000. By 1920, Durant again lost control of GM, this time to shareholders. Durant wasn’t done in the automobile industry, though. He started Durant Motors in 1921, the same year Louis Chevrolet was putting out the ...

    • Jesse Batson
    • Senior Contributing Writer
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  5. Sep 23, 2018 · In 1921, after being ousted from GM for the second time, his new Durant Motors had blasted outward from producing the Durant car to also encompass new makes, including the Flint, DeVaux, Dort and Star, plus the Mason Truck and the Rugby, a right-hand-drive Star export. Durant also acquired the remnants of Locomobile in 1922.

    • Jim Donnelly
  6. Durant Motors Automobile Club. Our Purpose: Educate the public & membership to the fascinating history of the Durant Motor Company, its wonderful automobiles, William C. Durant it’s founder, including his period with General Motors and the Durant Dort Carriage Company. Preserve the automobiles manufactured by Durant Motor Company.

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  8. Jun 10, 2021 · According to a biographer, Axel Madsen, in The Deal Maker: How William C. Durant made General Motors, Durant was an adept salesman from a young age. He traveled extensively around Michigan, successfully selling cigars. While late for a meeting, in 1886, Durant hitched a ride on the carriage of his friend, John Alger.