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Jan 4, 2024 · The campaign’s core message is deceptively simple yet remarkably effective: “You’re not you when you’re hungry.” This succinct line captures the frustration and amusement surrounding unexpected personality changes caused by hunger, instantly connecting with audiences on a personal level.
Feb 13, 2023 · The Snickers “You’re Not You When You’re Hungry” slogan has been an integral part of the brand’s identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state.
Nov 4, 2023 · The person you are when you are hungry is not the same person who are when you are fed, and the only way to find out is by re-feeding. It is also important to be aware that an eating disorder has a tendency to strengthen certain already pre-existing traits and tendencies.
- Amalie Lee
- The Insight
- The Message
- Why It Worked
A simple insight into the male psyche fuelled the original campaign: Unveiled through qualitative researchinto the brand’s target audiences, not only was this insight consistent across regions, it could be distilled into a broader universal truth: “When you’re hungry, you’re just not yourself. And, when you’re not yourself, it has a real impact on ...
Tapping into the same universal truth that earned the brand international fame, the new ads hover around two taglines: “You overreact when you’re hungry,” and “Hunger leads to uncomfortable situations”. Keeping it consistent in style, one message prevails: Snickers is the go-to solution for fast-acting hunger relief. Reach for one to keep your dign...
Snickers is a brand that knows the true value of consumer insight. Proving just how impactful a single insight into your audience can be once leveraged in the right way, the ongoing campaign is not only setting global standards, it’s consistently hitting home. Snickers lives and breathes its authentic, consumer-centric brand message, continuously p...
Sep 23, 2015 · In 2009, when snickers experienced a decline in their household penetration and volumes sale, Mars, Inc. decided to create an awareness campaign. The “You’re Not You When You’re Hungry” campaign was created by BBDO New York to promote Snickers. The Snickers brand has always targeted male 18 to 49.
Apr 3, 2018 · The well-known “You’re not you when you’re hungry” campaign was intentionally launched at the Super Bowl in 2010, while millions of Americans were watching. The catchy logo was...
Oct 31, 2014 · “You’re Not You When You’re Hungry” – Culture on the Edge. 31 October, 2014 by Russell McCutcheon. “You’re Not You When You’re Hungry” Here in the U.S. there’s an ad campaign for Snickers chocolate bars, in which hungry people turn back into themselves only once they have a snack. For example, hunger might turn you into an entitled diva:
