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2. thebrandhopper.com › 2024/01/04 › dissected-snickersDissected: Snickers “You’re Not You When You’re Hungry” Campaign

   thebrandhopper.com › 2024/01/04 › dissected-snickers

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   Jan 4, 2024 · The “You’re not you when you’re hungry” campaign set out to achieve four key objectives: Brand Differentiation: Break through the candy bar noise and establish Snickers as the unique solution to the universal problem of “hangry” behavior.

3. www.nouralhamwi.com › post › unwrapping-the-successUnwrapping the Success of Snickers' Iconic 'You're Not You ...

   www.nouralhamwi.com › post › unwrapping-the-success

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   Feb 13, 2023 · The Snickers “You’re Not You When You’re Hungry” slogan has been an integral part of the brand’s identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state.

4. www.nouralhamwi.com › post › understanding-theUnderstanding the Impact of Snickers' "You're Not You When ...

   www.nouralhamwi.com › post › understanding-the

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   Dec 15, 2022 · In this blog article, we will take a look at the origin of Snickers’ “You’re Not You When You’re Hungry” slogan, the impact it had on brand image, and the lessons that can be learned from its success.

5. www.campaignlive.co.uk › article › case-study-fameCase study: How fame made Snickers' 'You're not you when you ...

   www.campaignlive.co.uk › article › case-study-fame

   Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.

6. www.thedrum.com › news › 2016/03/312010: BBDO New York creates "You're not you when ... - The Drum

   www.thedrum.com › news › 2016/03/31

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   Mar 31, 2016 · Six years later, the campaign is still running and the “You’re Not You When You’re Hungry” catchphrase has become one of the most recognizable brand slogans of today.

7. blog.gwi.com › campaign-of-the-month › snickersCampaign of the Month: Snickers - You’re not you when you’re ...

   blog.gwi.com › campaign-of-the-month › snickers

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   Mar 29, 2018 · Tapping into the same universal truth that earned the brand international fame, the new ads hover around two taglines: “You overreact when you’re hungry,” and “Hunger leads to uncomfortable situations”.

8. People also ask

   Does Snickers have a 'You're Not you when you're hungry' slogan?

   • In 2010, Snickers unveiled its “You’re Not You When You’re Hungry” campaign during Super Bowl XLIV with a spot starring Betty White. Six years later, the campaign is still running and the “You’re Not You When You’re Hungry” catchphrase has become one of the most recognizable brand slogans of today.

   2010: BBDO New York creates "You're not you when you're Hungry

   www.thedrum.com/news/2016/03/31/2010-bbdo-new-york-creates-youre-not-you-when-youre-hungry-campaign-snickers-with

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   What are the new 'hunger & hunger' ad slogans?

   • Tapping into the same universal truth that earned the brand international fame, the new ads hover around two taglines: “You overreact when you’re hungry,” and “Hunger leads to uncomfortable situations”. Sticking close to the original, the campaigns subtly inject new flavours of humor and originality that cleverly reflect the newly added varietes.

   Campaign of the Month: Snickers - You’re not you when you’re hungry

   blog.gwi.com/campaign-of-the-month/snickers/

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   Why is the 'You're Not you when you're hungry' campaign so successful?

   • The “You’re not you when you’re hungry” campaign wasn’t just a clever tagline; it was a recipe for global success, proving that sometimes, the simplest ideas can have the sweetest results. Cultural impact: The campaign has transcended advertising to become a cultural phenomenon.

   Dissected: Snickers “You’re Not You When You’re Hungry” Campaign

   thebrandhopper.com/2024/01/04/dissected-snickers-youre-not-you-when-youre-hungry-campaign/

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   Why does Snickers have a slogan?

   • The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state. It is used in all of Snickers’ advertising campaigns and is featured prominently on the packaging of the candy bar.

   Unwrapping the Success of Snickers' Iconic 'You're Not You When You're

   www.nouralhamwi.com/post/unwrapping-the-success-of-snickers-iconic-you-re-not-you-when-you-re-hungry-slogan

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   Is 'You're Not you when you're hungry' still running?

   • Six years later, the campaign is still running and the “You’re Not You When You’re Hungry” catchphrase has become one of the most recognizable brand slogans of today. The initial spot starring White shows the actress playing a game of football with a group of young men who are obviously frustrated with her lack of athletic skills.

   2010: BBDO New York creates "You're not you when you're Hungry

   www.thedrum.com/news/2016/03/31/2010-bbdo-new-york-creates-youre-not-you-when-youre-hungry-campaign-snickers-with

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   Is Snickers reviving 'You're Not you when you're hungry'?

   • “You’re not you when you’re hungry” is a campaign that needs no introduction. And this year, Snickers have revived the infamous spot with a fresh new take. Launched in 2010 in a bid to grow the brand globally through word-of-mouth advocacy, it has won awards at every major gathering, including Cannes Lions, The One Show, D&AD and the Emmys.

   Campaign of the Month: Snickers - You’re not you when you’re hungry

   blog.gwi.com/campaign-of-the-month/snickers/

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9. medialov.com › hungry-is-not-you-on-the-10-year'Hungry is not you'. On the 10-year phenomenon of the ...

   medialov.com › hungry-is-not-you-on-the-10-year

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   May 27, 2021 · The global Snickers candy bar campaign, under the slogan “Hungry is not yourself,” is more than a decade old. It brought the company sales success and became a commonly used slogan. The cult Snickers campaign had its 10th birthday.