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The purchase of Chrysler, America’s third-largest car company, by the Stuttgart-based Daimler-Benz marked the biggest acquisition by a foreign buyer of any U.S. company in history.
On 7 May 1998, Daimler-Benz Aktiengesellschaft in Germany and Chrysler Corporation in the United States of America signed a merger contract. Simultaneously, Mercedes-Benz launched a strategic model initiative in the car sector.
In November 1999 DaimlerChrysler announced that it would begin phasing out the aging Plymouth brand. The Debis services division was merged with Chrysler’s services arm to form DaimlerChrysler Services, while DASA was renamed DaimlerChrysler Aerospace.
Jun 12, 2020 · For now. The Chrysler brand is currently part of FCA US, which is owned by Fiat Chrysler Automobiles. FCA is a dual-headquartered company with the Fiat side of the business based in Turin, Italy,...
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Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers.
May 7, 1998 · NEW YORK (CNNfn) - Heralding a new era for industry worldwide, Daimler-Benz AG Thursday said it will merge with Chrysler Corp. in a $38 billion deal. The combined entity -- which will be called...
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Oct 4, 2023 · The merger was viewed as a chance for Daimler-Benz to enter the lucrative American market, while Chrysler would gain access to Daimler-Benz’s advanced technologies and global reach.