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This is the story of an American watch and accessories company rooted in action sports and music culture. Nixon, founded by Chad DiNenna and Andy Laats isn’t about two lifelong friends. It’s about the yin and the yang and how two different minds came together to help define action sports.
At a trade show in 1996, Chad DiNenna whispered an idea to his business partner Andy Laats. One word: watches. “I’m like, ‘Oh, that’s it? That’s the whole idea?’” Laats jokes.
Jan 13, 2021 · For Cornell men's swimming and diving alumnus Andy Laats '89, founding Nixon, a California premium lifestyle accessory company, was out of sight and out of mind, until he caught the entrepreneurial bug while working for snowboard powerhouse Burton.
In 2006, Laats, 46, and his partner Chad DiNenna, 42, sold Nixon, then mostly a watch company, to Billabong for $55 million, with a deferred payment of an additional $75 million.
Discover the inspiring story behind Nixon watches with an exclusive interview featuring the co-founders, Chad DiNenna and Andy Laats. Bespoke Post offers a wide selection of Nixon watches and shares their passion for quality craftsmanship.
- Nick Caruso
Aug 1, 2023 · In honor of their anniversary, SES asked founders Andy Laats and Chad DiNenna about what they are most proud of, the lessons learned over the years, what they would do differently if they could, and what advice they have for other entrepreneurs.
Dec 21, 2017 · Founded in Encinitas in 1998 by friends Andy Laats and Chad DiNenna, Nixon sells custom-made watches, wallets, backpacks and sportswear, catering mostly to athletes in the surfing,...
