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  2. Apr 10, 2024 · Apr 10, 2024. In March 2023, Facebook accounted for 45 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other...

    • 2023, An Estimated 4.9 Billion People Use Social Media Across The World
    • Social Media App Market in 2022 Was Valued at $49.09 Billion
    • Facebook Is The Most Visited Social Media Site in America
    • Ple in The U.S. Have An Average of 7.1 Social Media Accounts

    The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—hi...

    This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.The driving force? The increasing global adoption of 5G technology. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will n...

    The numbers back this up: Facebook commands 53% of all social media site visits in the United States.It’s a supremacy that remains unchallenged to date. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. This means Facebook remains essential...

    Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts.Americans aren’t far behind, with 7.1 accounts—in between the high of 11.5 accounts in India and Japan’s more modest 3.8. These stats illustrate the broad and complex ...

  3. Jan 31, 2024 · YouTube and Facebook are the most-widely used online platforms. About half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal. Which social media platforms are most popular. % of U.S. adults who say they ever use …

  4. Jan 31, 2024 · 27% to 35% of U.S. adults use Pinterest, TikTok, LinkedIn, WhatsApp and Snapchat. About one-in-five say they use Twitter (recently renamed “X”) and Reddit. This year is the first time we asked about BeReal, a photo-based platform launched in 2020. Just 3% of U.S. adults report using it.

  5. The most popular social media platforms in the US. In a nutshell, these are the 10 biggest social media platforms in the US, ranked according to the percentage of users who access them at least once a month. Facebook: 75.3%; Instagram: 63.9%; Facebook Messenger: 61.3%; TikTok: 50.2%; iMessage: 44.7%; X (Twitter): 41%; Pinterest: 38.2%; Snapchat ...

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