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- Social Media Started in The Early 2000s
- In Rich Countries, Almost All Young People Use Social Media
- Some Perspective on How Fast and Profound These Rapid Changes Are
MySpace was the first social media site to reach a million monthly active users – it achieved this milestone around 2004. This is arguably the beginning of social media as we know it.1 In the chart, we plot monthly active users across various platforms since 2004. Some large social media sites, such as Facebook, YouTube, and Reddit, have been aroun...
From a back-of-the-envelope calculation, we know that, if Facebook had 2.3 billion users in 2019, then at least 30% of the world was using social media.2This is just an average – usage rates were much higher for some world regions, specifically for some population groups. Young people tend to use social media more frequently. In fact, in rich count...
The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. Even on a global stage, the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008 to around 30% in 2018.5 How does this compare to the diffusion of other communication technologies that make part of our ever...
Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In...
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Jan 31, 2024 · Fast forward to today, and Facebook’s global active user total had swelled to more than 3 billion by the end of 2023, making it the world’s largest social media platform by officially reported user numbers.
Nov 18, 2022 · From Twitter to TikTok, this infographic compares the universe of social media and messaging platforms by number of monthly active users.
Mar 26, 2024 · Key User Stats. As of 2024, there are approximately 5.16 billion active social media users worldwide, which is around 59.3% of the global population. Facebook remains the largest social media platform, with over 3.15 billion monthly active users. YouTube is the second-largest social media platform, with over 2.5 billion active users.
Dec 6, 2022 · Adults ages 18 to 29 are more likely than those 50 and older to say social media has been good for democracy in 12 out of 19 nations surveyed. For instance, while 87% of 18- to 29-year-old Poles believe social media has had a positive effect on politics, just 46% of those 50 and older agree.
