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     That Time Viagra Reinvigorated Bob Dole's Career

     Sep 19, 2019

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     Viagra turns 20: Here's a look back at its sometimes cringeworthy TV ads

     Mar 27, 2018

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     Viagra's new ad campaign to target women for first time

     Sep 30, 2014

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2. www.youtube.com › watch1998 Bob Dole Viagra commercial - YouTube

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   Jun 14, 2019 · About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ...

   • Date: Jun 14, 2019
   • Views: 43.8K
   • Author: kansaspolitics

3. www.buzzfeednews.com › bob-dole-viagra-adFlashback: Bob Dole Starred In A Viagra Ad In 1998

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   Sep 25, 2019 · That Literally Happened!, a new show from BuzzFeed News on Facebook Watch, is revisiting some of the most memorable moments of the ’90s. As part of this week's episode, we explored the famous little blue pill known as Viagra. Although the drug may be ubiquitous today, Viagra faced an uphill battle when it first hit the market in 1998 ...

   • Author: Josh Billinson

   • Occupation: Buzzfeed Staff

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4. www.newyorker.com › business › currencyViagra Returns to the Bob Dole Approach | The New Yorker

   www.newyorker.com › business › currency

   Oct 7, 2014 · Viagra Returns to the Bob Dole Approach. By Ian Crouch. October 7, 2014. In the fifteen or so years since Viagra hit the market, followed, a few years later, by competitors like Levitra and Cialis ...

   • Author: Ian Crouch

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6. www.youtube.com › watchBob Dole Viagra Commercials - YouTube

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   Feb 5, 2012 · Did you know that a guy who ran for President was in a commercial for boner pills?#BobDole #Viagra #TV

   • Date: Feb 5, 2012
   • Views: 72.3K
   • Author: Screen Prism

7. www.theatlantic.com › 03 › 20-years-of-viagra20 Years of Viagra - The Atlantic

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   Mar 27, 2018 · “You know, it’s a little embarrassing to talk about ED,” Bob Dole said in that early Viagra commercial, “but it’s so important to millions of men and their partners that I decided to ...

8. People also ask

   Did Bob Dole ever run a Viagra AD?

   • The rare exception is the first television commercial Viagra ever ran, which turns out also to have been the brand’s best, featuring the former Senator and Republican Presidential candidate Bob Dole. That ad, which looks rather oddly like a campaign spot, became a punch line, mocked later by even Dole himself.

   Viagra Returns to the Bob Dole Approach | The New Yorker

   www.newyorker.com/business/currency/viagra-returns-bob-dole-approach

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   How did a brand and marketing team get rid of Viagra?

   • The brand and marketing teams realized that such a perception could limit the drug’s impact, both on the lives of needy patients and, well, the bottom line. The solution was a focused educational effort that began well before Viagra hit the market.

   7 ways Viagra changed how drugs are marketed - MM+M

   www.mmm-online.com/home/channel/commercial/7-ways-viagra-changed-how-drugs-are-marketed/

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   Who invented Viagra & what did he do for a living?

   • In May, Dole, 75, acknowledged he participated in the trials for Viagra, which he has called “a great drug.” Viagra was the most successful introduction of a new prescription drug in history, but its sales have not kept up the early pace.

   Pfizer Hires Bob Dole for TV Ad Campaign - Los Angeles Times

   www.latimes.com/archives/la-xpm-1998-dec-12-fi-53139-story.html

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   How did Viagra influence Pharma Marketing?

   • What the company may not have anticipated was the longer-term influence that Viagra’s wild success would wield on pharma marketing as a discipline. Marketers who worked on the drug over the years, however, were not blind to the phenomenon that was brewing.

   7 ways Viagra changed how drugs are marketed - MM+M

   www.mmm-online.com/home/channel/commercial/7-ways-viagra-changed-how-drugs-are-marketed/

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9. www.latimes.com › archives › la-xpm-1998-dec-12-fiPfizer Hires Bob Dole for TV Ad Campaign - Los Angeles Times

   www.latimes.com › archives › la-xpm-1998-dec-12-fi

   Dec 12, 1998 · Dec. 12, 1998 12 AM PT. Associated Press. Hoping to improve sales of its Viagra drug, Pfizer Inc. has hired former presidential contender Bob Dole for a television advertising campaign to raise ...

10. www.mmm-online.com › home › channel7 ways Viagra changed how drugs are marketed - MM+M

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    Oct 3, 2016 · Longtime senator, former presidential candidate, and honored war veteran Bob Dole wasn’t the first celebrity to endorse a pharmaceutical product in the DTC era. But when he appeared in a Viagra commercial in 1998, he revolutionized the way such personalities participated in pharma campaigns — and in doing so, encouraged pharma to aim higher ...