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      • The phrase was introduced to the world in 1933 at Nicollet Park in Minneapolis. "Breakfast of Champions" was actually part of a $10,000 deal that let Wheaties broadcast Minneapolis Millers' baseball games on WCCO, a radio station founded by General Mills' predecessor.
      www.mashed.com › 1247892 › origin-wheaties-slogan

      The Origin Behind The Wheaties Slogan Breakfast Of Champions

  2. en.wikipedia.org › wiki › Breakfast_of_ChampionsBreakfast of Champions - Wikipedia

    Breakfast of Champions is a 1973 novel by Kurt Vonnegut, full of drawings and themes of free will, suicide, and race relations. The novel has no slogan, but the title is a play on the phrase "breakfast of champions", meaning a healthy meal for athletes.

    • Kurt Vonnegut
    • 1973

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  4. www.mashed.com › 1247892The Origin Behind The Wheaties Slogan Breakfast Of Champions

    Apr 5, 2023 · Learn how Wheaties, a popular cereal brand, got its iconic slogan "Breakfast of Champions" from a radio deal in 1933. Discover how the slogan evolved over time and featured famous athletes on the front of the box.

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  6. www.smithsonianmag.com › innovation › how-wheatiesHow Wheaties Became the ‘Breakfast of Champions’

    Jul 26, 2021 · Learn how the cereal brand associated with sports and athletes since 1934, and became the 'Breakfast of Champions' slogan. Discover the history, marketing and impact of Wheaties on American culture and sports.

    • David Kindy
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  7. www.goodreads.com › work › quotesBreakfast of Champions Quotes by Kurt Vonnegut Jr. - Goodreads

    • Kurt Vonnegut
    • 1973
    • “We are healthy only to the extent that our ideas are humane.” ― Kurt Vonnegut, Breakfast of Champions.
    • “Kilgore Trout once wrote a short story which was a dialogue between two pieces of yeast. They were discussing the possible purposes of life as they ate sugar and suffocated in their own excrement.
    • “The waitress brought me another drink. She wanted to light my hurricane lamp again. I wouldn't let her. "Can you see anything in the dark, with your sunglasses on?"
    • “I couldn't help wondering if that was what God put me on Earth for--to find out how much a man could take without breaking.” ― Kurt Vonnegut, Breakfast of Champions.

  8. usdictionary.com › idioms › breakfast-of-championsBreakfast of Champions: Definition, Meaning, and Origin

    Feb 28, 2024 · Learn the definition and origin of the phrase "breakfast of champions", which can be used humorously or literally to describe a meal. See how it is used in pop culture, literature, and everyday language with examples and synonyms.

  9. en.wikipedia.org › wiki › WheatiesWheaties - Wikipedia

    The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions".

  10. www.generalmills.com › news › storiesWhat Wheaties did to jumpstart our cereal success

    Feb 24, 2016 · Learn how a radio jingle and a slogan saved the Wheaties brand from obscurity and made advertising history. Find out how the cereal was introduced, failed, and then succeeded with the help of radio and advertising geniuses.

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