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Not all email newsletters appear similar or have the same purpose. Company highlights and news. A company update with recent news and highlights is one of the most common email newsletter templates sent by businesses. This template will typically include basic text, a branded image, and a CTA. Blog-style
- Prompt Users to Subscribe. The first step you must take in order to begin sending your email newsletter content, is prompting users to subscribe. Due to email compliance standards, you’ll need users to explicitly opt in to start receiving these communications.
- Write Strong Newsletter Headers. When thinking about what to include in a newsletter, you must consider your leading content! Your newsletter headers and subject lines are user’s gateway into consuming your email newsletter content.
- Optimize Your Copy and Design. When it comes to email marketing, it can be tempting to go text heavy and include as much detail as possible. However, it’s important to remember to streamline your emails with a reasonable amount of text and generally to keep your copy as concise as possible.
- Decide on a Frequency. Email deliverability is key! Your email newsletter frequency will depend on your industry and offerings. For instance, if you’re a daily news platform, email communication best practices allow you to send a daily newsletter, which would be appropriate for the function and goals of your business.
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Aug 9, 2023 · Discover how to write effective formal emails with ease, including useful tips and examples on what to include, structure, and tone.
Feb 14, 2020 · What is an email newsletter? Before you get started, it’s important to understand what an email newsletter is and how it differentiates from other communications. A newsletter is a communication between your business and email list that contains company news, product updates, and upcoming promotions.
This allows readers to share content from directly within the newsletter without having to navigate away from their email. Include a footer. This will mimic the footer on your website, reinforcing your branding and providing contact information. This post from Hubspot has some great examples of newsletter templates if you need some inspiration.
Sep 12, 2022 · To develop our products over the years, we’ve carried out significant research and analysis to understand what to include in a newsletter for an impactful email strategy. In this article, we’re sharing 5 insights in order to help you boost open rates, reader engagement, and overall performance.
May 13, 2022 · They can include compelling content, announcements, promotions, or news. What does it take to write a great email newsletter? We’ll cover that in this article. Successful newsletters define their target audience, give readers an enticing reason to subscribe, create a consistent schedule and template, and gather useful content for their audience.
