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David Mazursky. Kmart Professor of Marketing, School of Business, ... T Troutman, D Mazursky. Journal of Experimental social psychology 23 (2), 146-175, 1987. 132:
Prof.David Mazursky is an internationally acclaimed marketing expert and a prolific author. He received his PhD in marketing from the Graduate School of Business Administration at New York University. A professor at the Hebrew University of Jerusalem, School of Business
Gibbert, M., Hampton, J., Estes, Z., Mazursky D., (2012) "The Curious Case of the Refrigerator-TV: Similarity and Hybridization", Cognitive Science. Zachary E, Gibbert M, Guest D,, Mazursky D, (2012) “A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension ...
Jan 3, 2002 · Jacob Goldenberg, David Mazursky. Cambridge University Press, Jan 3, 2002 - Technology & Engineering. Creativity in Product Innovation describes a remarkable technique for improving the...
Market Lett (2010) 21:191-206. DOI 1 0. 1 007/s 1 1 002-009-9088-z. Toward a contingency view of new product creativity: Assessing the interactive effects of consumers. Gaia Ruberà • Andrea Ordanini • David Mazursky. Published online: 2 September 2009. © Springer Science + Business Media, LLC 2009.
– DOI 10.1007/s11002-009-9088-z. Toward a contingency view of new product creativity: Assessing the interactive effects of consumers. Gaia Rubera Andrea Ordanini & David Mazursky. Published online: 2 September 2009. Springer Science + Business Media, LLC 2009. Abstract.
Semantic Scholar profile for David Mazursky, with 166 highly influential citations and 109 scientific research papers.
