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What is the framing effect in psychology?
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Dec 7, 2022 · The framing effect occurs when people react differently to something depending on whether it is presented as positive or negative. In other words, our decision is influenced by how the information is presented rather than what is being said. Example: Framing effect.
Oct 27, 2023 · What Is The Framing Effect? The Framing Effect, or Framing Bias, is the idea that information is perceived differently when it is presented in different frames.
Sep 7, 2023 · The framing effect in psychology refers to the bias where people react differently to a particular decision depending on how it’s presented, or “framed”, emphasizing either the positive (gain) or negative (loss) aspects. The same information, when framed differently, can alter people’s responses.
- Percentage of Sugar. Scenario: Susan is shopping for groceries, though she has to be on the lookout for her blood sugar level when choosing which groceries to purchase.
- Maintaining Your GPA. Scenario: Max is near graduating, and is entering his final year of university. He wants to make sure he maintains his GPA, and so he is being especially particular about which classes he should enrol in, so as not to lower his GPA.
- The Prospect Theory. The Prospect Theory, which was also developed by Daniel Kahneman and Amos Tversky (in 1979), is another concept that looks at our ability to make decisions based on how information is provided to us.
- The Phrasing of Hypotheticals. In a 1981 study conducted by Daniel Kahneman and Amos Tversky, they considered how the phrasing of the same information influenced different responses to a hypothetical life and death situation.
- Auditory Frame. The auditory frame is relatively straight forward. When we are given two options, we can be significantly influenced by how they are asked.
- Visual Frames. Visual frames can cover factors such as color, imagery, font-size, font-style, or even body language. Colour, for instance, can be rather influential, with each promoting a slightly different characteristic.
- Value Frames. Quite simply, value frames are where psychological techniques are used to make us feel that we are getting a better deal or offer than we really are.
- Positive and Negative Frames. When we talk about positive and negative frames we can look at the classic example of the glass half full, or is it half empty?
The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.
The framing effect is a cognitive bias that distorts our decisions and judgments based on how information is presented or framed.
