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Jan 5, 2023 · Can you still buy 3D TVs? The short answer to this is no, and though we'll be going through how you can watch 3D content in this article, we'll note up top that all of the major TV manufacturers have stopped making 3D-capable televisions.
Nov 19, 2022 · What went wrong with 3D TV? Consumers were still navigating their way toward larger TV sets with 4K-quality resolutions.
May 19, 2023 · Sony, Epson, and Panasonic all are still producing and supporting projectors that support 3D in 1080p and, Sony’s at least with Reality Creation upscaling to a sort of faux 2k, still looks very sharp and vibrant with a 100” image only 6 or 7ft away.
- The Avatar Effect
- So, What Happened?
- The Poorly Timed Introduction of 3D TV
- The Glasses
- Extra Costs
- The 2D-to-3D Conversion Mess
- 3D Is Dim
- 3D, Live TV, and Streaming
- Problems at The Retail Sales Level
- Not Everyone Likes 3D
Before getting into the "why it all failed," it's important to know why it even started. It's something the "Avatar Effect". Although 3D movie viewing goes back decades, the release of James Cameron's Avatarin 2009 was a game-changer. With its worldwide 3D success, movie studios not only started pumping out a steady stream of 3D movies into movie t...
A lot of things came together to doom 3D TV before it really even started, which can be summed up by three factors: 1. Unfortunate Timing 2. Expensive and Incompatible Glasses 3. Extra Costs Let's take a look at these three and other issues that plagued 3D TVs from the start.
The first mistake was the timing of its introduction. The U.S. had just gone through a major consumer buying disruption with the implementation of the 2009 DTV transition, in which all over-the-air TV broadcasting switched from analog to digital. As a result, between 2007 and 2009 millions of consumers either purchased new HDTVs to meet the "new" b...
Bad timing was just the first mistake. To view the 3D effect on a TV you had to wear special glasses. And, get this, there were competing standards that determined which glasses you had to use, including passive polarized and active shutter. Some TV makers (led by Panasonic and Samsung) adopted a system referred to as "active shutter". In this syst...
Uh-oh, more costs ahead! In addition to a 3D TV and correct glasses, to access a true 3D viewing experience, consumers needed to invest in a 3D-enabled Blu-ray Disc player and/or buy or lease a new 3D-enabled cable/satellite box. Also, with internet streaming starting to take off, you needed to make sure that your new 3D TV was compatible with any ...
Realizing that some consumers might not want to purchase all the other gear needed for a true 3D viewing experience, TV makers decided to include the capability of 3D TVs to perform real-time 2D-to-3D conversion—Big Mistake! Although this allowed consumers to watch existing 2D content in 3D right out the box, the 3D viewing experience was poor—defi...
Another problem with 3D TV is that 3D images are much dimmer than 2D images. As a result, TV makers made the big mistake of not incorporating increased light output technologies into 3D TVs to compensate. However, what is ironic, is that with the introduction of HDR technology in 2015, TVs began to be made with increased light output capability. Th...
3D is very difficult to implement for live TV. In order to provide 3D TV programming, two channels are required, so that standard TV owners could still watch a program normally on one channel, in addition to those wanting to watch in 3D on another. This meant increased cost for broadcast networks to provide separate feeds to local stations, and for...
Another reason 3D failed was the poor retail sales experience. At first, there was a lot of sales hype and 3D demonstrations, but after the initial push, if you walked into a lot of retailers looking for a 3D TV, the salespeople no longer provided well-informed presentations, and 3D glasses were often missing or, in the case of active shutter glass...
For a variety of reasons, not everyone likes 3D. If you are viewing with other family members or friends, and one of them doesn't want to watch 3D, they will just see two overlapping images on the screen. Sharp offered glasses that could convert 3D back to 2D, but that required an optional purchase and, if one of the reasons that the person didn't ...
- Robert Silva
Mar 4, 2022 · Would 3D TVs still be around today if they were introduced at a better time, with lower costs and improved technology? Honestly, it's hard to say. There are so many different factors in play, and there was no single thing that led to the demise of 3D TV and films.
- Staff Writer For Wellness
Aug 13, 2019 · 3D TV as a consumer technology has been all but dead since TV manufacturers abandoned it in favor of 4K, HDR, and QLED, all of which have led to stunning, but admittedly 2D images.
Aug 8, 2023 · Magnetic3D has been selling its specific brand of 3D TV for retailers and commercial use but now it hopes to inspire consumers to come back to the 3D side. They're marketing sets that run from 43...
