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Nov 10, 2022 · Logo of Ericsson (2009-2018) Summary. When the logo changes, please do not overwrite this file, but upload the new logo under a different name and keep it here for history! Licensing. This logo image consists only of simple geometric shapes or text.
In Brand House Light you will find the basic rules and assets of the Ericsson visual identity.If you need a deeper understanding of our brand, ask your Ericsson contact for full access to Ericsson Brand House. To protect our brand, all co-branding requires approval on a case-by-case basis.
- 1876 - 1883
- 1883 – 1918
- 1918 – 1942
- 1942 – 1982
- 1982 – 2009
- 2018 – Today
After its foundation, the company used an oval mark containing vital information: the name, location, and address.
Then, a circular logo appeared in the form of a sun with triangular rays. Thin lines inside it indicate the company’s field of activity. The primary colors are beige and red.
That year, designers placed a retro telephone in the circle’s center and surrounded it with a dark blue band with the company’s name.
The emblem became monochromatic. Large letters “LM” (short for Lars Magnus) were used as a background, and the founder’s surname (Ericsson) was placed on top diagonally, written in italics.
From this year, the logo acquired a modern style: the company’s name in uppercase with three perpendicular lines.
After several years of uniformity, the company decided to change the logo to a more modern one. This event is dated to 1982. Before that, variants in the form of seals, badges, initials, and the founder’s signature were used. The current version essentially represents the debut of the brand’s real visual identity. The administration entrusted the w...
Launched: Unknown. In February 2018, Ericsson enlisted Stockholm Design Lab to update the icon, develop a new graphics package and a company font; "Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.
English: In February 2018, Ericsson enlisted Stockholm Design Lab to update the logo, develop a new graphics package and the new company font called "Hilda". The icon was slightly altered so that the lines sit at 18.435º, which allows the logo to pixelate better at lower sizes.
The new logo looks very modern. It features a very delicate, elegant “Ericsson” calligraphic inscription with bold, large “LM” initials in the background. The “Ericson” portion of the name is placed on a diagonal and has the last letter curve and underline the word.
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