Search results
As opposed to more traditional advertising and marketing methods (like radio spots, print ads or television commercials), social media marketing campaigns allow brands to interact and engage with a highly targeted audience, and then measure the results of that campaign in incredible detail via social media analytics.
- Getty Museum’s #GettyMuseumChallenge. The Getty Museum launched the #GettyMuseumChallenge in March 2020 on Facebook, Instagram, and Twitter. The goal was for participants to recreate their favorite piece of artwork using three household items.
- Apple’s #ShotOniPhone. Apple has run multiple #ShotOniPhone campaigns over the years. In 2022, the campaign was designed to promote the iPhone 13 Pro and iPhone 13 Pro Max.
- Spotify Wrapped. Spotify Wrapped is another example of a brand campaign used year after year. Every December, Spotify users receive personalized statistics and insights based on their listening data regarding the genres, tracks, and artists they listened to the most.
- Dove’s Project #ShowUs. For the Project #ShowUs campaign, Dove partnered with the Girl gaze community and Getty Images to create a collection of more than 10,000 images that, “offer a more inclusive vision of beauty for all media and advertisers to use.”
People also ask
What are some examples of social media campaigns?
What are social media marketing campaigns?
How to create a successful social media campaign?
How do social media campaigns work?
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Nov 18, 2023 · This guide shares examples of small businesses using social media campaigns to achieve big results—and why they’ve found such success. What is a social media campaign? A social media campaign is a series of posts focused on a core creative strategy or idea and leverage social networks to meet certain business objectives or digital marketing ...
- Apple: Shot on iPhone. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. The campaign entails several different tactics, such as online and offline advertisements, and creating original content shot on its range of smartphones.
- Dove: Project #ShowUs. For two decades, personal care brand Dove has been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image.
- MoonPie: Super Bowl Commercial. Snack brand MoonPie created an ad for 2020’s Super Bowl. The catch? It was published through gas station TVs alone. However, that didn’t stop the brand from promoting the marketing campaign through its social media channels using its distinctive brand voice.
- Friskies and BuzzFeed: Dear Kitten. Friskies teamed up with BuzzFeed and video creator Ze Frank to create a viral social media campaign, titled, “Dear Kitten.”
Mar 18, 2024 · by Aubree Smith. March 18, 2024. 19 minutes. Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.”
Jun 24, 2021 · In 2020, with many consumers staying home meant that brands had to double up on their efforts to connect and interact with them online. As a result, several innovative campaigns were produced using a variety of strategies. Here are some of the best social media examples from 2020.
