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What is packaging in marketing?
What is product packaging & why is it important?
How does product packaging impact marketing?
What are the main objectives of packaging?
According to Prof. Philip Kotler: “Packaging is the activity of designing and producing the container or wrapper for products.” The Purpose of Packaging. Its primary objectives include ensuring product safety, preserving quality, enhancing presentation, and supporting efficient transportation.
Product packaging is the first point of contact between a brand and a consumer. It serves as a silent salesperson, communicating brand values, quality, and functionality. Effective packaging can capture attention, create desire, and ultimately drive purchase decisions.
Jul 20, 2023 · Packaging is a powerful marketing tool. An innovative and attractive package can: Grab a customer’s attention; Draw them in; Ultimately influence their buying decisions; In crowded retail spaces, packaging materials often serve as a product’s first point of direct contact with potential customers.
- Why Packaging Matters
- Packaging as A Marketing Tool
- What Makes Good Packaging Design?
- What Factors Contribute to Good Packaging Design?
- Tips to Improve Your Packaging Design
- Types of Packaging and Their Benefits
Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for brand recognition. New products entering the market must find ways of making an impact instantaneously and triggering customers’ purchase behavior. Figure...
Packagingis a critical factor in brand recognition, and therefore it needs to be consistent if you’re using it to build this. It helps customers identify the type of product you’re offering. If, for example, it’s a premium product, then the packaging needs to reflect this. Packaging is part of the product’s marketing messaging. Key strategic market...
Packaging design is essential, and it must be good if you’re going to use it to market your products. Beautiful packaging design goes a long way to winning business. This applies to customers but also retailers – they want products that will fly off the shelves. Packaging design can help this happen.
Clarity – don’t make the customer guess what the product inside the packaging is; always be clear about the product and the brand.Consistency – the packaging should reflect the brand and its values.Functionality – if the packaging needs to protect the product as well as market it, make sure it does.Practicality – ensure that the product’s packaging makes it easy to stack, display and deliver.The factors that determine good packaging design (see above) shouldn’t constrain your creativity. Look to how your packaging can differentiate your product and your brand while still performing critical and practical functions. 1. Does it align with your product and the market’s perception of it? 2. How can you make it stand out on the shelf? 3. Ca...
There are two broad categories of packaging: 1. For retail 2. For shipping It’s for retail purposes that innovative and striking packaging design becomes crucial. Common packaging materials include: 1. Paper and card 2. Glass 3. Plastics Another material that has a history in single-use packaging is cork. Manufacturers are developing innovative ble...
Feb 21, 2023 · Packaging is a subset of marketing where a brand designs and develops the wrapper or container to aid its transport, handling, delivery, and communicate the brand and product information by making it look attractive. Objective. To facilitate safety and aid product storage and transportation.
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The package and label must represent the brand effectively (see Figure 9.10 ). While not one of the 4Ps of marketing, packaging is an important element of the marketing mix based on its close tie to the product. Packaging is also a critical shopper marketing tool as related to place.
Aug 16, 2023 · Blog. Why is Packaging Important in Marketing? A Deep Dive into its Significance. Product packaging isn’t just about keeping a product safe. Far from it! It plays a crucial role in marketing as well, driving consumers’ purchasing decisions and shaping their experience with a brand. But let’s go deeper… So, what is product packaging?
