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Jan 28, 2014 · In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and ...
- Geoffrey A. Moore, Regis McKenna
- 1991
Aug 20, 2002 · Geoffrey A. Moore. Harper Collins, Aug 20, 2002 - Business & Economics - 256 pages. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing...
- reprint, revised
- Geoffrey A. Moore
- 0060517123, 9780060517120
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
- (2.3K)
- Geoffrey A. Moore
Jan 28, 2014 · In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and...
Aug 1, 2006 · Geoffrey reviews the prevailing High-Tech Marketing Model presenting solid reflections of a chasm period of little to no growth when moving from a market of visionaries to pragmatists.
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