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Felicity’s impact goes beyond the runway; she penned a book on body image, wellness, and confidence, empowering women worldwide. In 2014, she made history as ASOS’s first curve stylist, and her five collections with Playful Promises showcased her unique flair for fashion.
We've teamed up with model and body positive activist @felicityhayward for dreamy new designs across over 70 bra sizes!This collection celebrates self love, ...
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- Playful Promises
Nov 4, 2020 · The new Felicity Hayward x Playful Promises collection is HERE, and what better time to remember that Self Love Brings Beauty ️ I'm not sure about you, but...
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- Playful Promises
Introducing our brand new collaboration with UK model and body positive activist, Felicity Hayward! “Dedicated to the body image movement, SLBB. Self love!” Get ready to love yourself in our Self Love embroidered set. Felicity Hayward champions the phrase “Self Love Brings Beauty”, which now takes centre stage on this
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- Felicity Hayward X PP
Mar 1, 2024 · Felicity Hayward… In 2011, a 20-something Felicity Hayward stumbled onto a photo shoot that would change her life. Little did she know, posing as the iconic Anna Nicole Smith wouldn’t just be a “15 minutes of fame,” it would catapult her into the role of a pioneer for a revolution in the fashion industry: plus-size representation.
Introducing another exciting collaboration with UK model and body positive activist, Felicity Hayward! A work of art. Have you ever seen a more intricately detailed set than the Astrid? This sultry merlot coloured bra features a satin side cup and piping, with a lace and mesh inside cup, and gorgeous lace trimmings. It