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  1. Aug 10, 2017 · Nothing about Supreme was planned in advance, its success a coincidence of place, time, and hard work. By the time he was nineteen, Jebbia had left England and was a sales assistant at a SoHo...

  2. In 1983, a 19-year old James Jebbia moved to New York and began working at a skate shop in the city. Towards the end of the decade and into the ’90s he started collaborating with experimental fashion brands, one of which happened to be Stüssy, another of today’s biggest streetwear labels.

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  3. Aug 10, 2017 · Since starting Supreme in 1994, founder James Jebbia doesn’t think of the brand in the way most people in fashion might, as it began in a small store on Lafayette Street and has since turned...

  4. Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends.

  5. By the early 2000s, Supreme was officially the West’s best-kept streetwear secret. In 2002 alone, the brand worked with Nike, on the first collaborative model of the company’s Nike SB Dunk, and A Bathing Ape. Or, put differently, with the biggest names in American sportswear and Japanese streetwear, respectively.

  6. Since its inception in 1994, the Supreme brand has grown from a small skate shop in New York City’s SoHo district to a global cultural phenomenon that transcends fashion and becomes a symbol of youth, rebellion, and exclusivity. With its distinctive red box logo, limited-edition drops, and collaborations with artists, designers, and brands ...

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  8. Nov 17, 2021 · Supreme was started when a man named James Jebbia opened the company’s flagship store in Manhattan in April 1994, paving the way for the burgeoning skateboard scene in New York City. The store would eventually become somewhat of a counterculture mecca for young artists, skaters, musicians, neighborhood kids, and more.

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