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Mar 24, 2023 · Overall, email marketing for SaaS uses common digital marketing strategies. But there are some peculiarities. In this article, we’ll cover how to market SaaS products via email and go over some inspirational email examples from big SaaS brands.
Email marketing for SaaS - learn how to build a successful strategy and nurture your customers and prospects to increase your ROI.
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- Email autoresponders. The key feature in email automation is autoresponders, which automatically send emails to users as soon as they complete an action.
- Drip campaigns (basic automation) The next step in email automation is drip campaigns where sequences deliver emails at set intervals over time. Let’s say you’re running a 30-day free trial to generate leads for your software product.
- Dynamic email automation. Dynamic email automation uses advanced workflows that respond to a range of user and customer actions. Basically, you create email campaigns designed for leads and customers at different stages of the consumer journey and audiences with different interests, moving them from one email list to the next as they complete actions progressing through your sales funnel.
- Email personalisation. The biggest problem with marketing automation is that it’s easy to lose that genuine connection with individual prospects. The key characteristic of email as a channel is that it connects you with people one-to-one but this is impossible to maintain at scale.
- Know your goals. Before you can start bringing in new paying customers with an automated email sequence, you first need to establish what the goals of your email marketing campaign actually are.
- Have a solid lead-generation strategy. There are many lead-generation channels that SaaS businesses can use to build up their mailing list. Websites, landing pages, social media, PPC campaigns, webinars, gated content, and blogging are all viable ways to generate leads for your SaaS company.
- Segment your audience. It’s highly unlikely that you’ll be able to meet the expectations of your entire audience with a single email campaign. This is where segmentation comes in.
- Personalize your emails. Email personalization is essential to make your emails contextual and relevant to the user receiving them. You might be able to get away with a similar welcome email for multiple user segments, but this boilerplate approach gets less effective later down the line.
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
Your Ultimate Guide. What is SaaS Email Marketing Strategy? SaaS email marketing strategy focuses on promoting and growing your SaaS business through emails sent to prospects and customers.
Nov 15, 2023 · However, simply sending emails in 2023 is not enough and won't yield any results. It's essential to pay attention to the design and content of your email campaigns. We've handpicked a selection of the most interesting SaaS email examples to inspire you to create effective campaigns. 1. Warm welcome email from Shopify
