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Oct 8, 2020 · Over time, the rise of sports, news, digital and other units had created “logo soup at the company,” Benson said. The three pillars in the new scheme will be CBS, CBS News and CBS Sports.
Usually, the logo is completely still. On rare occasions, a shutter may open up in the center to reveal the text, like the other ID CBS used at the time. There is a sepia-toned variant.
- Overview
- 1941–1951
- 1946–1965
- 1951–present
This page only shows primary logo variants.
For other related logos and images, see:
Although replaced in 1951, this would still be used by CBS News until 1965.
The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.
The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new ID, then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo...
Jan 11, 2021 · CBS Television Distribution gets a new name, a new logo and a new mneumonic for cohesiveness and consistency across the CBS brand.
Oct 8, 2020 · The ubiquitous CBS Eye logo remains central to the new identity in a unique animated way. The voiceover “This is CBS,” which was used for decades in the Company’s radio and television broadcasts beginning nearly a century ago, is another example of memorable legacy elements playing a strong role moving forward.
As part of the new brand identity, which started rolling out on-air this week, president and CMO Mike Benson is connecting all the brands across CBS—including its entertainment, news, sports and...
CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms . Business Wire . Retrieved on February 8, 2022. Community content is available under CC-BY-SA unless otherwise noted. The main slogan used by CBS on the 1970-1971 season was We've Got it All Together; however, before the season began, CBS also used the slogan We're ...
