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The American Original ‘50s Stratocaster maintains Fender’s legendary original-era style and ground-breaking tone, while adding modern feel and pickup switching. Ash body with lacquer finish. Three Pure Vintage ‘59 single-coil Stratocaster pickups. Thick "Soft V”-shaped neck profile; 9.5”-radius fingerboard. View Now.
Find out how Fender's new American Original Series takes 'best-of-decade' versions of the most iconic instruments and updated them to be more playable for the modern musician.
- Overview
- Equipment
- Introduction
- Ownership
Fender Musical Instruments Corporation is the worlds foremost manufacturer of guitars, basses, amplifiers and related equipment. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock n roll, country and western, jazz, rhythm and blues, and many others. Everyone from begin...
In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced. That same year, Fender introduced a revolutionary new inventionthe Precision Bass guitar. ...
The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easie...
To re-invent Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fenders marketplace presence with dramatic quality improvement and greater commitment to research and development. When CBS shed its non-broadcast media busi...
Nov 5, 2019 · Fender® Launches New American Ultra Series: Introducing State-Of-The-Art Engineering, Electric Guitar Design Of The Future - American Songwriter. Jazzmaster. Fender® Launches New American...
American Original '60s Jazzmaster. With the Jazzmaster name, Fender originally marketed this guitar towards jazz musicians, but quickly found guitarists of all genres flocking to it. The most notable adoption of the Jazzmaster came from musicians expressing themselves in surf rock, punk, and indie rock.
