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  1. Feb 12, 2024 · It’s not surprising that Supreme could potentially add another high fashion brand to its long list of collaborators.

    • A New Era
    • Cash Grab
    • Hi, Fashion
    • Still An Icon

    Now a 24-year-old sourcing specialist in the apparel industry, and like many other streetwear and fashion devotees of his generation, Wyer has largely moved on from Supreme. Tyler, too, is no longer clad in Box Logos but is instead firmly in his luxury era, defined by a love for knitwear and high fashion houses such as Louis Vuitton and Gucci. For ...

    Drastically different is the scale of Supreme’s operation and the attention it’s received. Each product release is no longer quite as limited as it once was, a natural result of the staggering figures that have been invested in the brand. The Carlyle group, a shadowy private equity group with long-running tiesto the military and police industrial c...

    When Supreme first knocked off Louis Vuitton in 2000, garnering a cease-and-desist letter, the idea was to take the piss out of luxury and its exorbitant status symbols. 17 years later, the two brands embraced each other for a landmark collaboration — cementing the peak of Supreme’s hype but moving away from its anti-establishment values. Wearing S...

    So much of Supreme’s success has been defined by resellers, the culture vultures who would gobble up all the product in sight and sell at a significant profit to fans of the brand who weren’t quick or lucky enough to purchase at retail. But with resale prices dropping significantly, the same small fortunes for each item are only guaranteed. There a...

    • Ian Servantes
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  3. May 25, 2023 · 5/25/2023 4:26:00 PM. Share This Episode. Is Supreme Still the King of Streetwear? Supreme is known for buzzy items, long lines and frenzied sell-outs. But lately, Supremes products are...

  4. Mar 18, 2019 · Nearly a year later, the firm filed a $10 million trademark lawsuit against streetwear brand Married to the Mob, after it used a parody “Supreme Bitch” logo on some of its products. The ...

  5. Jan 25, 2019 · Take a journey behind the origin of the Supreme Box Logo with questionable intellectual property practices, a whole lot of irony, and an artist named Barbara Kruger. Supreme’s brand recognition in 2019 is undeniable. 25 years after their conception, they’ve collaborated with Louis Vuitton, won a CFDA, and been valued at a billion dollars.

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  6. Dec 8, 2020 · Twenty-six years after Downtown New York skaters were copping the first box logo T-shirts from Supreme’s Lafayette Street outpost, the design has aged to become the brand’s crème de la crème ...

  7. May 17, 2019 · Supreme under-produces to the demand, creating a huge resale market and exclusivity associated with the brand. Some sellers have flipped items for over 20 times the original prices. Visit Business ...

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