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Kris Murray is the Founder of The Child Care Success Company and is America’s leading child care business expert. Her mission is to help child care owners and directors become more successful and profitable through proven cutting-edge marketing techniques and a unique approach to running a child care business. Kris founded CCSC in 2008 when ...
Feb 10, 2012 · The Ultimate Guide to Child Care Marketing: Tactics, tools, and strategies for success is now available. This book is available for purchase here: https://w...
- 2 min
- 5.6K
- The Child Care Success Company™
- What Not to Say When You Get That Phone Call
- The 8 Benefits You Need to Focus on When Marketing Your Preschool
- What Is A Market Analysis and Why Do You Need One For Preschool?
- The Lifetime Value of A Customer
- 3 Incentives You Can Offer to Market Your Preschool
When a mom calls to inquire about your preschool, location and price are not very high on her list of things she wants to know about you. She does want to know those things, obviously, but what she really wants to know is what your preschool offers. Why should she place her child into your classes for their preschool education?
Kris says: “Benefits are the things that make your preschool stand out, the things that make the parent say I want my child in THAT preschool. When you receive a call inquiring about your preschool program, here are the 8 benefits you need to focus on: 1. Differentiation 2. Value 3. Trust 4. Follow Up 5. Great Communication 6. Relationship Building...
When setting up your preschool or when looking to improve your marketing efforts, do some market research of the other preschools in your area. Call them and ask about their programs. What benefits do they offer, what incentives are they currently offering, what are the benefits of choosing their preschool over the others. Once you have all this in...
Kris says: “Know the lifetime value of a customer in your preschool. How much did it cost in advertising fees to acquire that customer? Do they have younger siblings that may also attend your preschool? Knowing this information can help you determine how much money you can effectively invest in marketing campaigns.”
“One of the most cost-effective preschool marketing strategies is to offer incentives or rewards to families who enroll in your preschool. You can use the information about offers and incentives th...
Jul 20, 2022 · Incooproate the things that your school prides itself on and demonstrate your core values through your videos if you can. Brand message: The things you want to be known for. Your philosophy, your curriculum, or unique features and benefits that set you apart from the school down the street.
Feb 14, 2012 · The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success. Kris Murray. Redleaf Press, Feb 14, 2012 - Business & Economics - 200 pages. Successful tools,...
Feb 14, 2012 · The Ultimate Child Care Marketing Guide is filled with exercises, action steps, and strategies to help you become a more business-savvy leader and entrepreneurial thinker. Built around the four pillars of marketing metrics, market, message, and media this resource will help you grow your child care business, whether you run a small program or ...
- Kris Murray
How to increase enrollment and maximize the marketing for your child care business. Hosted by Kris Murray of Child Care Marketing Solutions and sponsored by ...
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