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Oct 24, 2023 · Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.
His social psychological research concerned how people resolve conflict (group dynamics), ambiguity (social comparison), and inconsistency (cognitive dissonance)—all manifestations of pressures for uniformity.
Alittle more than 60 years ago, Leon Festinger published A Theory of Cognitive Dissonance(1957). Festinger’s theory of cognitive dissonance has been one of the most influential theories in social psychology (Jones, 1985).
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Nov 7, 2022 · In "A Theory of Cognitive Dissonance," Leon Festinger (the psychologist who first described this phenomenon) gives an example of how a person might deal with dissonance related to a health behavior by discussing individuals who continue to smoke, even though they know it is harmful to their health.
Leon Festinger (8 May 1919 – 11 February 1989) was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory. The rejection of the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior is ...
Cognitive dissonance theory of communication was initially advanced by American psychologist Leon Festinger in the 1960s. Festinger theorized that cognitive dissonance usually arises when a person holds two or more incompatible beliefs simultaneously.
Abstract. A little more than 60 years ago, Leon Festinger published A Theory of Cognitive Dissonance (1957). Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology.
