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    • Malcolm Gladwell
    • 2000
    • “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” ― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference.
    • “To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”
    • “Emotion is contagious.” ― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference.
    • “If you want to bring a fundamental change in people's belief and behavior... you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
    • There is more than one way to tip an epidemic, in other words. Epidemics are a function of the people who transmit infectious agents, the infectious agent itself, and the environment in which the infectious agent is operating.
    • Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
    • In 1978, with Gold Box television support, every magazine on the schedule made a profit, an unprecedented turnaround. What's interesting about this story is that by every normal expectation McCann should have won the test.
    • This is an epidemic theory of crime. It says that crime is contagious - just as a fashion trend is contagious - that it can start with a broken window and spread to an entire community.
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    • A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
    • Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.
    • If you play an audiotape of a yawn to blind people, they'll yawn too.
    • What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
  2. 5. The smallest and subtlest and most unexpected of factors can affect the way we act. Narrator, Chapter 1. The Tipping Point refutes the idea people can always explain or understand their own behavior. Gladwell's goal is to help readers understand the "unexpected" causes for their behavior.

    • The Tipping Point
    • Talking to Strangers
    • Blink

    1. “Emotion is contagious.” Malcolm Gladwell, The Tipping Point 2. “A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.” Malcolm Gladwell, The Tipping Point 3. “Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push...

    7. “We have a default to truth: our operating assumption is that the people we are dealing with are honest.”— Malcolm Gladwell, Talking to Strangers 8. “Defaulting to truth is a problem. It lets spies and con artists roam free.” — Malcolm Gladwell, Talking to Strangers 9. “If suicide is coupled, then it isn’t simply the act of depressed people. It’...

    18. “In the act of tearing something apart, you lose its meaning.” — Malcolm Gladwell, Blink 19. “There can be as much value in the blink of an eye as in months of rational analysis.” — Malcolm Gladwell, Blink 20. “When we become expert in something, our tastes grow more esoteric and complex.” — Malcolm Gladwell, Blink 21. “Often a sign of expertis...

  3. Emotional contagion, though, suggests that the opposite is also true. If I can make you smile, I can make you happy. If I can make you frown, I can make you sad. Emotion, in this sense, goes outside-in.”. ― Malcolm Gladwell, quote from The Tipping Point: How Little Things Can Make a Big Difference.

  4. Quotes. These notes were contributed by members of the GradeSaver community. We are thankful for their contributions and encourage you to make your own. Written by Micola Magdalena. "There is more than one way to tip an epidemic, in other words. Epidemics are a function of the people who transmit infectious agents (…).’’.

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