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This fact merely underlines the point that "the medium is the message" because it is the medium that shapes and controls the scale and form of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association.
Microsoft Word - Technological Determinism - Marshall McLuhan. Theory: Technological Determinism (a.k.a. Medium Theory) “My work is designed for the pragmatic purpose of trying to understand our technological environment and its psychic and social consequences.
Apr 7, 2017 · Structure and configuration are now key, and in his exploration of these ideas, McLuhan’s texts function at the surface level to create a gestalt.
CHAPTER 1. The Medium is the Message. In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message.
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Explore the influential ideas of Marshall McLuhan on media, culture and communication in this classic book, available for free download and streaming.
The objective of this book is to develop an understanding of “new media” and their impact using the ideas and methodology of Marshall McLuhan, with whom I had the privilege of a six year collaboration. We want to understand how the “new media” are changing our world.
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In the work of the best-known among media historians, Marshall McLuhan (1911–1980), the narrative of evolution has an interestingly spiral dimension, returning in heightened form to its oral origin in the figure of the electronic “global village”...
