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Shop Photography created by thousands of emerging artists from around the world. Buy original art worry free with our 14 day satisfaction guarantee.
From paintings to sculptures and everything in-between, we have something for every taste. From stunning portraits to atmospheric landscapes, discover beautiful fine art photography from independent photographers around the world.
- Where Am I Getting This Information?
- Finding The Right Gallery
- Approaching & Submitting to A Gallery
- Sizing, editions & Pricing
- Costs & Commissions
- Contracts
- Selling Your Work at The Opening
- In Conclusion…
I’ve displayed in several galleries throughout my career, but the most I learned about this subject was at Fotofest. For those of you that don’t know what Fotofest is, I’ll give you a brief description: Here’s the other thing though, there are 2 very important lessons of Fotofest I wish I had known: 1) The only reason you would attend 2 sessions in...
Even if you get into a gallery, if it’s the wrong fit you’re in for a giant waste of time and money. Here are a few things to do before even approaching a gallery for display:
Approaching a gallery seems intimidating, but in reality… actually never mind, in reality it’s just as intimidating as it is in your head. But you’ve got to remember, gallery owners are people just like you and they would much rather be approached by a proactive enthusiastic artist than drag along an insecure artist that has no idea what they’re do...
Sizing
Everyone has specific sizes according to their art, so this is going to be very general, but there is basically one rule that every, single, gallery owner told me to follow: have no more than 3 available sizes. The reason, simply put, is so you aren’t (accidentally) taken for a ride for other galleries. Let’s play the hypothetical game for a second. Let’s say you have square format photos, that come in 5 sizes (in inches) 10 x 10, 20 x 20, 30 x 30, 40 x 40 and 50 x 50. Great. Now let’s say yo...
Limited Editions
You don’t haveto edition your pieces, but…let’s just say I’ve never met anyone who suggested against it. Having limited editions increases the value of your artwork. People aren’t just paying for the actual art piece, they’re paying for the exclusivity. Edition sizes range anywhere from 3-500, and it really depends on the kind of art you’re doing. A photographer that has one size of print, may have a total edition size of 25, for example. That means they can only sell 25 prints of that photo,...
Pricing
Pricing can also be a tricky subject, and needs to be dealt with on a very case by case basis, but at least this will give you a jumping off point. It’s also important to research your local market to see what comparable art is selling for. While some people may advise against this, since art sells for virtually anythingnowadays, I still think it’s just plain smart to know what your competition is doing. The art market in Montana, for example, is much different than New York. If I were to pri...
Costs
Typically, it’s up to the artist to pay for the costs of the show. This includes printing, shipping and framing. Since you’re selling your pieces as art, they need to be printed on archival certified paper. The gallery typically handles all of the hanging of the art. It’s important to work with the gallery on this process. My fine art pieces are typically either matted and framed or simply mounted and hung floating off the wall, depending on the gallery. My underwater photos have been display...
Commissions
Every gallery is different, but most galleries take somewhere around a 50% commission from pieces you sell. Some take 40%, but rarely do any take more than 50%. Some galleries take a very small percentage in exchange for a monthly payment. Say it costs $300/mo to display in the gallery, but they only take 30%. If you can, avoid this type of gallery – and here’s why: you want to show in a gallery that only makes money when your art sells. By charging a monthly fee to display, they are essentia...
Contracts can be pretty complicated, and while there are many details that ideallyyou’d have your lawyer look over (you know, the one we all have on retainer), here are a few things to at least make sure of: 1. How much you will be paid and when.This is generally your percent commission and a date your commission will be distributed, usually at the...
One of the most stressful parts for any artist is selling their art at the opening. You’re going to have to convince who knows how many people to try and buy one of your pieces, all without conveying that if they don’tbuy anything there’s a good chance you will be homeless by the end of the month. I get it, and thankfully while I definitely struggl...
I know working with galleries seems like a very intimidating and complicated process, but the important thing is to take the first step and understand that they are people too. They got into this business because they genuinely love the art community, and they want to help in any way they can. Don’t go in with guns blazing thinking you’ll get taken...
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