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- The purposes of mass communication include entertainment, education, and political propaganda. Among the fields of endeavour that engage in mass communication are marketing, public relations, and journalism.
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mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ).
- Defining Mass Communication
- The Evolution of Mass Media
- A Brief History of The Study of Mass Communication
- Mass Communication Theories & Concepts
- Studying Mass Communication Today
- Sources and Additional Resources
Before tracing the evolution of mass media and Mass Communication as an academic field, it is important to first define some key terms. By and large, Mass Communication can be defined as the communication conveyed to a large audience via media. Media, in this sense, is the channel that carries this communication to the masses through electronic or ...
Well before the Internet and instant communication, mass media occupied a different realm – that of print and paper. Some scholars trace humanity’s use of written symbols in books back at least 5,000 years, but the modern conception of the book is a relatively recent phenomenon. Indeed, the first true instance of “mass” communication came in the wa...
Today’s Mass Communication scholars can, to some degree, trace their academic lineage to Walter Lippman and John Dewey, particularly through the famed “Lippman-Dewey” debate(s) of the 1920s and 30s that considered the role of journalism as a form of mass communication and its impact on their preferred version of democracy. At least initially, Lippm...
In the study of Mass Communication theories and concepts, it is important to first articulate that there is no singular Mass Communication theory that encapsulates the discipline, or to which every scholar subscribes. Instead, Mass Communication scholars tend to focus on the degree to which media impacts communication, culture, and society. With th...
Today, Mass Communication continues to grow. As evidenced by the number of Mass Communication programs offered by universities across the country and around the world, as well as the increasing number of employers needing skilled professionals in this realm of research and practice, Mass Communication is as every bit part of our society as the tech...
To learn more about the study of Mass Communication, its theoretical foundations, and societal applications, check out the following publications: 1. Baran, S. J. (2018). Introduction to Mass Communication(10th ed.). McGraw-Hill Education. 2. Baran, S. J., & Davis, D. K. (2020). Mass Communication Theory: Foundations, Ferment, and Future. Oxford Un...
Theories of Mass Communication. Theories of mass communication have changed dramatically since the early 1900s, largely as a result of quickly changing technology and more sophisticated academic theories and research methods.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
W. James Potter is Professor in the Department of Communication at the University of California at Santa Barbara and a former editor of the Journal of Broadcasting & Electronic Media. He is the creator of lineation theory and has published over 20 books as well as more than 100 scholarly articles about media effects.
The study of communication is confronted with a vast field of quite different types of communication, or communicative situations, with quite different means of communication involved and used to convey messages and meaning.
Now that we understand the history of mass communication, let’s circle back to defining what mass communication and why it is important in society. We define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts.
