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Hoffman played an instrumental role in popularizing Porsche vehicles in the United States. In the mid-1950s, one third of Porsche's overall production was sold on the US market by Hoffman. Notably, Hoffman's vision for a cheaper, racier version of the Porsche 356 led to the creation of the iconic Porsche 356 Speedster.
Max Hoffman: the man who unlocked America for Porsche. Today, America is one of Porsche's biggest commercial markets – and that's all thanks to the maverick salesman, Max Hoffman. 9WERKS explores the life and career of the European sports car importer who took Porsche to the USA.
Mar 18, 2020 · By the mid-fifties, one third of Porsches overall production was sold on the US market by Hoffman. To make Porsche more popular in the USA, Hoffman let several 356 race in various events – with big success. One first and significant milestone he set by establishing the Porsche-Emblem, which Ferry Porsche designed thanks to his urgent request.
Apr 4, 2018 · In 1950, a Swiss journalist called Max Troesch showed Hoffman pictures of the first Porsche 356 and he immediately ordered a pair. Hoffman was a natural aesthete. After driving the cars on their arrival in the US, Hoffman formed a plan that would prove decisive for all concerned.
Max Hoffman is credited for single-handedly introducing European cars to the world's largest market for the automobile at the time. And at this year's massive and second annual air-cooled Porsche ...
- Porsche
- 16 min
Maximilian Edwin Hoffman . Imagine a time when Porsche sold only 30 cars a year in America…. And all by one man. Maximilian Edwin Hoffman was an Austrian-born, New York-based importer of luxury European automobiles into the United States during the 1950s. He was instrumental in development and refinement of some of the most important and beloved
Sep 28, 2020 · Hoffman Motor Car Company. Max Hoffman's affinity for Porsche was on full display at Hoffman Motor Car Company when this image was taken at the New York City dealership in the...
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