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  2. Learn how to make your packaging appeal to the masses with these 50 examples of creative and unique designs. See tips on using patterns, simplicity, playfulness, boldness, innovation, and more.

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    • Danica Popovic
    • Milgrad Dairy Products Packaging. You know how kittens are always after milk in cartoons? This designer used that trope to create a cute, visually stunning and fun packaging design for milk and kefir cartons.
    • Malabar Tea Collection. For tea lovers, intricate flowers and herbs on the packaging usually signal quality and taste. But giving them a sneak peek of what’s inside the packaging is even better.
    • Volume Jelly Cocktails. Remember those puddings that you can just remove the lid off and eat for a real treat? This package design is a similar treat, but only for adults.
    • Spaghetti by the serving. If you’re like me, you probably cook enough pasta to feed a small village, even when you’re dining on your own. And, yeah, there’s plenty of measuring gadgets and tips for the right amount, but I’m still going to eye it and cook too much.
    • Why Good Packaging Design Matters —
    • Creative Packaging Ideas to Rave About —
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    It helps sell your product

    With online sales soaring, packaging becomes an integral part of the buying experience. In fact, 40 percent of customers say they would purchase a product only if it comes in a gift-like, premium packaging. Next to functionality, creative packaging helps sell products. It turns the curious into buyers and transforms the one-time adopters into regular customers. It helps fill in the gap that a physical shopping experience has left, and keeps customers connected to brands.

    It keeps it top of mind

    Great packaging design can create a positive experience for your customers. The unwrapping experience has become part of the product experience. So it comes as no surprise that the more memorable the packaging design is, the more likely customers will keep your brand in mind.

    It’s an extension of your brand

    Your packaging is an effective way to showcase your brand. Keeping your design cohesive across logo, packaging and website (among others) is a sure-fire way to make your customer recognize your brand, values and purpose. Creative packaging design will help your product be recognized well beyond your location, and win over new customers you couldn’t otherwise reach physically.

    Whether it’s to retain loyal customers or win over new fans, these 40+ packaging ideas will help make it a memorable unboxing experience:

    As more and more people crave an exciting, visceral interaction with their products that rivals a memorable physical shopping experience, creative packaging design is definitely something that more brands are investing in. And that naturally opens up more opportunities for innovation and originality in packaging designs today and into the future. I...

    Explore how packaging design can help sell your product, keep it top of mind and extend your brand. See examples of clever, whimsical, functional and unconventional packaging ideas for various products.

    • Conspiracy Roasters by Jess Leibowitz. This unique packaging for a coffee roaster, Conspiracy Roasters, designed by Shillington student Jess Leibowitz, was selected for the 2020 American Graphic Design Awards.
    • Nourish Snacks by Collins. Nourish Snacks, a food company founded by nutritionist Joy Bauer, was looking to appeal to more consumers. So Collins crafted a new visual identity for them, inspired by memories from when snacking was less complicated and more fun.
    • Bent Spoon by Luke Dawson. This surreal and quite unique packaging design for ice cream brand Bent Spoon is the creation of Shillington student Luke Dawson, and was also selected for the 2020 American Graphic Design Awards.
    • Co-Op Alcohol Range by Robot Food. The Co-op retail chain isn’t especially known for its beers, ciders and spirits. But they didn’t want the public to perceive them as second-best.
    • Cameron’s Brewing. As the beer market grew, Cameron's Brewing was in decline. It needed a brand-new identity that would grab attention, yet hold onto the existing consumer base.
    • Callaly. This flexible packaging system was created by Design Bridge for Callaly, a direct-to-customer feminine hygiene brand. Design Bridge wanted to create a genuinely beautiful product that consumers would enjoy opening.
    • Kololak House Wine. This stunning packaging was created by Backbone branding for fusion restaurant Kololak, in Armenia. Kololak means a round shape, or meatball, and the rounded design reflects that.
    • Motiv from Tong Ren Tang. A recent project from branding agency behemoth Superunion saw it delve into the world of Chinese healthcare heritage. Briefed to create a new identity for Motiv from Tong Ren Tang (China's oldest healthcare brand, founded in 1669), it aimed for a "perfect balance of heritage and modernity" in the new vitamin supplement designs.
  3. Inspiration. Packagings. Product packaging. by. GayanMH. Show off your product's personality with custom product packaging designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of product product packages created by our global community of designers.

  4. Apr 19, 2024 · 1. Ice Cream Package Mockup. These generated images of the ice cream box by visufactum will look great not only as an actual ice cream container, but also on social media banners, on your website, or flyers. 2. Cello Plastic Texture Collection. Easily simulate plastic wraps thanks to these useful mock-ups from Studio Yorktown . 3.

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