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  1. PRIME is a line of zero sugar drinks created by YouTube stars Logan Paul and KSI. Choose from hydration, hydration+, and energy flavors like strawberry banana, cherry freeze, and ice pop.

    • Where to Buy

      ABOUT PRIME. PRIME was developed to fill the void where...

    • FAQ

      PRIME Hydration is a naturally flavored beverage with 10%...

    • Hydration

      Hydration - PRIME By Logan Paul x KSI.

    • Lemonade

      Lemonade - PRIME By Logan Paul x KSI.

    • Meta Moon

      Meta Moon - PRIME By Logan Paul x KSI.

    • Ice Pop

      Ice Pop - PRIME By Logan Paul x KSI.

    • Tropical Punch

      Tropical Punch - PRIME By Logan Paul x KSI.

    • Lemon Lime

      Lemon Lime - PRIME By Logan Paul x KSI.

  2. Jul 10, 2023 · New York CNN — For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime launched in January 2022 and is a joint creation between...

  3. Apr 24, 2024 · 1:01. YouTuber Logan Paul is defending Prime Hydration after the company he co-founded was named in a class action lawsuit claiming its sports drinks contain PFAS. Paul posted a 3-minute...

    • Jonathan Limehouse
  4. Logan Paul refuted the allegations on Instagram and sent a cease-and-desist letter to Dr. Pompa, considering legal action for spreading what he considers misinformation. Is PRIME Energy Drink safe ...

  5. Jul 11, 2023 · What is Prime? The energy drink is one of three products sold by Prime, a brand owned by Louisville-based Congo Brands and promoted by YouTubers Logan Paul and Olajide Olayinka Williams...

    • Emily Olson
  6. Feb 13, 2023 · CONTROVERSIAL YOUTUBER AND boxer Logan Paul has teamed up with fellow social media star and former boxing rival, KSI, to jump into a new business: sport and energy drinks. Their new brand,...

  7. Nov 8, 2023 · 2:18. Prime, the hydration and energy drink brand backed by social media stars Logan Paul and KSI, is set to surpass $1.2 billion in annual sales this year as management pumps money into...

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