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  1. Aug 25, 2021 · Instagram search is built to help searchers find accounts and interests across a variety of factors. The purpose is to find the most relevant result to each search query, learn more on how Instagram search works.

    • What Is Instagram Search?
    • How Instagram Search Works
    • Instagram Search Tip #1: Optimize Your Name Field with Keywords
    • Instagram Search Tip #2: Optimize Your Bio with Hashtags & Keywords
    • Instagram Search Tip #3: Add A Location Tag to All Your Posts
    • Instagram Search Tip #4: Use Hashtags in All Your Posts
    • Instagram Search Tip #5: Update Your Profile with Your Physical Location
    • Instagram Search Tip #6: Optimize Your IGTV Video Titles and Descriptions
    • Instagram Search Tip #7: Follow & Engage with Complementary Brands
    • Instagram Search Bonus Tip #8: Clear Your Search Results History

    As part of the Explore page, Instagram Search is the directory to every Instagram account on the app. Just like you would type a search term into Google, you can use the search bar on the top of the Explore pageto find and discover accounts and hashtags. Instagram is even able to categorize the search results by top results, accounts, hashtags, and...

    Just like a search engine, Instagram “reads” profiles and learns what, when, and where to reveal profiles in results. According to Instagram,the search results you see are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram. In other words, the Instagram algorithm...

    The first step to getting discovered on Instagram Search is to optimize your Instagram name! The “Name” field in your Instagram bio is searchable, and completely customizable and separate to your Instagram handle. That means that you can change it to words that highlights what your Instagram profile or business is about. By including important keyw...

    Just like your Name field, your bio should be optimized with keywords for your brand and business. You can even add in clickable hashtags into your bio to boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too! See how health and beauty brand Goldehas included keywords like ...

    When you add a location tag to your posts, you stand a better chance at appearing in the search results of that location. And that’s for both post and Instagram Stories! If a user taps on the Places tab on the Search page, your post may appear top of the grid depending on the popularity and timeliness of your post! So you stand a much better chance...

    We’ve covered how important location tags are in your posts, but Instagram hashtags are essential! A post with at least one Instagram hashtag averages 12.6% more engagementthan posts without a hashtag. And that’s probably because they appear in more search results! When a user searches for a hashtag in Instagram Search, the results will appear both...

    If your business has a physical location — for example, you have a brick and mortar store, spa, hotel, restaurant, gym — you want to create your own location tag for your business! It’s a great way to bring attention to your physical store on Instagram to gain more followers, as well as more customers through your door! When you search a location o...

    IGTVis showing no signs of slowing down, so if you haven’t jumped on board with Instagram’s video channel, now is the time. The IGTV search function is evolving, and Instagram is constantly making improvementsto how to display videos (now both vertical and horizontal!) and how users can discover new video content. Regardless of what changes are in ...

    Instagram is all-seeing — it knows who you like, what you like, and who you engage with most on Instagram. It also knows all this about your followers too! And because of this wealth of information, Instagram can predict what kind of profiles you might enjoy and shows these profiles in the “Suggested” and “Because You Follow” results in Search. To ...

    If you’re a brand or business getting on top of your Instagram strategy, clearing your search results is like working from a clean slate when you’re researching competitors and complementary brands on Instagram. While this may not get you more followers, it gives you a clearer picture of who Instagram is suggesting to you to follow. And if you flip...

    • Nikki Canning
    • Content Marketing Specialist
  2. Aug 28, 2023 · To search on Instagram, click on the magnifying glass icon — at the bottom if you’re using iPhone or Android or in the left sidebar if you’re using the web app. In the search bar, type what you’re looking for. ⚠️ Note: The advanced search feature is available only on the Instagram mobile app.

  3. Instagram Search users can choose to search for all top results or to narrow results down to just accounts, audio, tags, or places. Using the Instagram Search feature is just like using any other search engine. Your best strategy is to type in specific keywords or short key phrases that relate closely to the content you hope to find.

    • Shannon Jade
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  4. Jan 24, 2020 · On Instagram, you can search for the following things: People, by their name or their username. Hashtags. Places. The search results for those above inquiries are arranged based on factors like the accounts you follow, the accounts you've connected to, and what kind of content you've previously liked.

  5. Instagram search users by name and bio. 8+ filters for exact search and immediate results. Use an Instagram search for free.

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