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May 4, 2021 · The Solemates heel protector appeared on Shark Tank Season 8 and landed a deal with Robert Herjavec. Here's a Solemates update in 2024.
- Celebrity Endorsements and Partnerships
- Sales Channels and Growth
- Customer Feedback and Expansion
Solemates has gained recognition partly due to endorsements from high-profile celebrities such as Oprah Winfrey, Viola Davis, Demi Lovato, and Carrie Underwood. Their support has catapulted the brand’s visibility within the market of sole guards for high-heeled shoes. These partnerships have been pivotal for the brand, connecting Solemates with a w...
The company has expanded its presence through both online and physical retail platforms. Solemates are readily available on major online platforms like Amazon, where a wide variety of their products can be found. They also partner with brick-and-mortar stores, including CVS, extending their market reach. The founders disclosed that Solemates had ge...
Solemates places a high emphasis on customer feedback, which reflects in their product’s design that targets discomfort faced by stiletto wearers. Their website and customer reviewsshowcase appreciation for the enhanced fit and comfort provided by Solemates heel protectors. This positive reception has fueled the company’s plans for expansion, which...
Jan 7, 2024 · High-heel heroes Monica Ferguson and Becca Brown had heel lovers everywhere rooting for them when they appeared on ABC's "Shark Tank" in Season 8. The elegantly dressed ladies went to the Sharks in hopes that they could get backing for their company, SoleMates.
Oct 28, 2023 · SoleMates (a.k.a. Solemates), a brand popularized through its appearance on Shark Tank, has paved its way in the footwear industry by offering a unique solution to a common problem faced by high-heel wearers [1].
Aug 27, 2023 · Despite an unsuccessful stint on "Shark Tank," Solemates has grown as a business, with the founders boasting a reported net worth of $2.4 million in 2023. Monica Ferguson and Becca Brown have used their exposure to increase brand awareness and create loyal customers.
- Leslie Leon
Monica Ferguson and Becca Brown appeared on Shark Tank seeking $500,000 for 10% of their high heel caps, Solemates.From Season 8 Episode 4Watch The Entire Se...
- 11 min
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- Shark Tank Global
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Aug 28, 2023 · When Monica Ferguson and Becca Brown appeared on Season 8, Episode 4 of Shark Tank in 2016, they had built their company, SoleMates, on a singular product: the high-heel protector. A heel cap made of flexible plastic that could fit any heel snugly and prevent it from sinking into soft soil or getting stuck in cracks and steel grates.
