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1 day ago · Adding SBJ weekly content will give you the comprehensive view of sports business with: Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. 49 print issues delivered to your home or office. Access to easy-to-read digital editions of weekly issues.
- Marketing and Sponsorship
IndyCar team sponsors bringing more exposure to sport with...
- Events and Attractions
NASCAR’s “Full Speed” docuseries, which released its first...
- Executive Transactions
Event Calendar; 2024 Sports Business Awards; 2024 Brand...
- Data
The NHL is on pace for its best Stanley Cup Playoff average...
- Esports
NASCAR and the subscription-based online racing-sim video...
- Betting
The buzz inside the ESPN Bet branded lounge overlooking...
- Colleges
So much for a quiet week. The NCAA and Power Five leagues...
- Facilities
As the Bears’ proposed lakefront stadium plans “remain in...
- Finance
Centre Court Capital , a sports tech/gaming startup fund...
- Marketing and Sponsorship
The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes. 24 May 2024
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- Define your event’s purpose. Determine why you’re hosting a sports event. Is the purpose of the event to promote your business, gain new customers, fundraise, or engage the community?
- Create a realistic budget and work out your event feasibility. You’ll need to determine your budget and plan the costs, or plan accordingly if you’re looking for sponsors to support a charity sports event.
- Create a sports event plan. Your sports event plan should be ready to distribute before you meet with your staff and event volunteers before the event.
- Make sure your venue ticks all the boxes. Once you have a date, it’s time to find a winning venue or make your existing event space competition-ready.
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- Start by Determining Purpose Above All else.
- List Out All of The Moving Parts.
- Prioritization Is The Key to Staying Under Budget.
- Book Your Venue Or Complex Asap.
- Food Trucks Can Save You Some trouble.
- Adjust Your Marketing Mix.
- Work Closely with The Community.
- Get Crafty to Find Sponsors.
- Consult with A Legal Expert.
- Source as Much Volunteer Help as possible.
How you organize almost every piece of your event has to do with the purpose for hosting it. Are you organizing a little league tournament? Or maybe a celebrity charity golf event? Both have unique considerations that don’t overlap. For instance, the latter will include sourcing celebrity participants, landing sponsors, and working closely with a c...
Refs, porta-potties, event t-shirts¦ there’s no shortage of little things that are unique to sports event management. Listing all of this out can help you start to wrap your head around everything your team needs to procure and handle. Plus, it will come in handy as you work everything into your event budget. To get you started, here’s a short list...
That fixed budget is going to have to streeeeeetchto make things work. The first step of putting those dollars to work responsibly is figuring out where they truly need to go and taking inventory of what takes precedence. Use the list you created of all the elements that will go into your event, create a spreadsheet, and assign a number of priority...
Outdoor Events
Hosting an outdoor event? Other event planners are trying to avoid the same seasonal weather shifts you are ” which means your summer softball tournament is going to have some competition when it comes to landing your preferred dates. Sure, you could work with the city to find an outdoor venuethat isn’t already set up for your sport. But that means you’ll need to bring in lots of extra equipment to recreate the arena in lieu of an actual field.
Indoor Events
You’re not off the hook if you’re hosting your event indoors. The limited number of indoor sports complexes or spaces large enough to accommodate a large-scale sports event mean you need to be on the ball with your booking. Remember: If you can’t land that sports complex, you’re going to have to pour money into transforming another space into a viable court setup for your needs.
If you need to free up some space in your budget, skip the in-house concession stand for food trucks. Many local trucks will jump at the chance to cater to such a large audience, saving you the time, manpower, and up-front costs of bringing in your own concessions. This is also an opportunity to make a little money by charging vendors an up-front f...
You could be selling tickets or a spot in the race. Either way, you’re not going to have success if you can’t get the word out. Here are a few tips for the three main areas you should be focusing on in your event marketingefforts:
For races especially, this one is HUGE. Reach out to the Convention and Visitors Bureau (CVB) if your host city has one and ask them to connect you with the proper contacts for discussing potential disruptions such as traffic and noise. Not only will this ensure a good relationship with the community, it also ensures that the event will unfold smoo...
Whether you’re planning a tournament, a charity game, or something else altogether, sponsorship is a quintessential piece of the sports event management puzzle (and it’s almost always a possibility!). Here are a few keys to landing sponsors and getting the most out of the partnership: 1. Cast a wide net– The more you reach out, the more likely you ...
There’s always a chance that a participant might get hurt during your event, and that could spell trouble if they try to hold you liable. As such, consulting with a legal expert to lock down the right language in any waivers of liability is a must for sporting events open to public participation. And while you could always download a waiver templat...
Nothing eats up a budget quite as quickly as having to pay for every single helping hand. Luckily, depending on the type of sporting event you’re planning, finding volunteers can be easy ” especially for charity events, fundraisers, and youth events (hello parent volunteers!). Volunteers can even be one of the many ways that businesses help sponsor...
- Social Tables
Feb 19, 2024 · Excel Sports Management ramped up its golf events business in the last decade and has rolled out several events or tournaments, including the recent Netflix Cup, the Mizuho Americas Open and “The Match,” the made-for-TV event that has spanned six years at this point. The brainchild for these events is Kevin Hopkins, Excel’s vice president ...
