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  1. Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.

    • Citrus Soda
    • The Coca-Cola Company
  2. Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.

    • Citrus Soda
    • The Coca-Cola Company
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  4. Oct 24, 2023 · Vault Soda was marketed as a hybrid beverage that quenches your thirst like Sprite while giving you an energy boost like Coke. Compared to SURGE, an 8 fl oz serving (or a half-can) of Vault Soda ...

  5. It seemed as though Surge, much like its consumers after a few cans, was in a constant state of hyperactivity, always in the middle of a controversy. The Rebel Drink. Yet, in a strange twist, this controversy only served to add to Surge's lore. It became a rebel drink, a symbol for the fearless and the young-at-heart.

  6. Surge made its auspicious debut in 1997 but only lasted six short years. Despite the apparent buzz surrounding the beverage, the drink failed to deliver the sales revenue that Coca-Cola ...

  7. Jun 17, 2019 · Surge. A hybrid soda and energy drink combo devised before the popularity of Monster and Red Bull, Surge was something of an anomaly at the time. Coke had already fallen short with tries like ...

  8. Surge was a soft drink manufactured (made) by The Coca-Cola Company. The product was made mostly in the United States beginning in early 1997. The soda was marketed as a substitute to Mountain Dew. It was created because Coca-Cola wanted to take customers from Pepsi.

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