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  1. Mar 12, 2024 · Christophers articulates a theoretically and empirically grounded critique of the dominant paradigm in climate economics that relies on the mantra of "getting the prices right." This standard view misses the driving force of capitalism: profits.

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    • Brett Christophers
  2. Feb 22, 2024 · The Price Is Wrong isn’t always the smoothest read. A former management consultant, Christophers packs the book with dense case studies and statistics.

  3. Why are we still off track for our climate goals? The answer, Brett Christophers argues, is that the price has never mattered that much in the first place. Profit, not price, is what reshapes the world. Too many climate books rest on easy slogans or simplistic answers. Not this one.

    • Brett Christophers
    • Hardcover
  4. This impressive book is a must read for anyone who wants to understand possible drivers of a green transition. Christophers articulates a theoretically and empirically grounded critique of the dominant paradigm in climate economics that relies on the mantra of "getting the prices right."

    • Brett Christophers
  5. The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support. We cannot...

    • Brett Christophers
  6. Feb 27, 2024 · What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable? This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.

  7. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize. The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support.

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