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In Greenville, Mississippi – where our brand has been produced in the U.S. for more than 40 years, we also announced a $2.5 million investment over 5 years in the local community to help address local needs in education and access to healthy foods. As one of the leading rice brands, Ben’s Original™ is dedicated to bringing you the best of ...
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1] In 2020, it was rebranded as "Ben's ...
Sep 23, 2020 · The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice. The company asked the head waiter at a fancy Chicago restaurant, Frank Brown, to pose as the face of ...
May 12, 2021 · Mars Food announced the new name and packaging for its iconic rice brand, following calls for racial equity after George Floyd's death. The company also invested in culinary scholarships and community initiatives in Mississippi.
- Kelly Tyko
- Consumer News Reporter
Uncle Ben’s was founded as Converted Brand Rice by co-founders Erich Huzenlaub and Gordon Harwell, according to the brand’s website. The name “Uncle Ben’s” began being used in the 1940s ...
May 12, 2021 · The popular rice brand has a new name and new packaging that does not feature the image of Uncle Ben, a Black man with white hair. The company also announced new community outreach programs and a scholarship fund to support racial equality and diversity in the food industry.
Broccoli “Fried Rice” with Ben’s Original™ 10 Medley. Cooking time. 20 min. Ingredients. 7 items. SEE DETAILS. See more. Ben’s Original™ has supplied many rice recipes to compliment the variety of rice. These rice recipes vary in prep time, rice flavors, healthy to gluten free.
