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BEN’S ORIGINAL™ has been a household favorite for over 70 years. Read through the timeline of the rich history (and exciting future) behind the rice products you love.
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1] In 2020, it was rebranded as "Ben's ...
Sep 23, 2020 · The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype. Latest company to retire racial imagery from...
May 12, 2021 · The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben’s rice, parent company Mars Food announced Wednesday.
May 12, 2021 · Uncle Ben's rice rebrands itself as Ben's Originals and launches new packaging. The products are already showing up in stores across the country.
Jun 17, 2020 · Uncle Ben’s rice announced a plan to shift its branding Wednesday, a move that follows a similar announcement from the company that owns Aunt Jemima’s syrup.
Sep 23, 2020 · The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized...
