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Please see the templates below. For additional information on Wayne State University department, program or unit logos, visit mac.wayne.edu/identity-guidelines. Horizontal. Horizontal logo (InDesign, Illustrator, Word) Stacked. Stacked logo (InDesign, Illustrator, Word)
Our new PowerPoint poster templates have been updated with a host of new designs and features, allowing you to edit quickly while adhering to the WSU brand. The templates include the new university Lato font (refer to the font section on this download page), high-resolution WSU SOM and WSU logos, tips on font usage, color (including swatches ...
- Academic Excellence
- Audiences
- Prospective students, general public, parents
- Current students, alumni, employees
- Board of Governors, Ofice of the President, donors, government oficials
- Student groups, centers and institutes, partnerships
- Font family
- ABCdef
- Primary mark – Warrior W
- Secondary logos
- Eugene Applebaum College of Pharmacy and Health Sciences
- Spirit marks
- WSU THEATRE
- Campaign Style Guide
- Copy for AIM HIGHER
- Campaign-specific fonts
- Graphic elements
Academic excellence is the primary mission of the university and the reason students attend Wayne State. Aim Higher is not just a brand campaign but a guiding principle embodied in every member of the university community. Our students learn in the classroom and in the field from faculty members at the forefront of their disciplines. Working with a...
Wayne State University is a diverse institution with communities as varied as its hundreds of degree programs. A successful brand platform needs flexibility to meet the needs of our diverse audiences.
This group is just meeting WSU for the first time. Material for this group should support the AIM HIGHER brand campaign standards and clearly explain who we are — a premier research university in the heart of Detroit. Content and photography should represent a confident tone. School colors should be in the forefront of the communication. The taglin...
This group has a relationship with WSU. Content here will often speak to a specific topic or program. The goal is to tell a deeper story. There is a greater flexibility with other graphics/ photography. Either the wordmark or the primary logo can be used. There can be less focus on the green and yellow colors.
The tone for this group is typically formal. The wordmark or the university seal is often the mark used. The use of special colors may be incorporated.
While there will always be a strong recommendation to support the AIM HIGHER brand standards, these groups often have special needs and afiliations and will be treated on a case-by-case basis. Questions should be directed to the Ofice of Marketing and Communications.
WSU general fonts are from the Stone family. Stone provides flexibility that can be used in any application — body copy, headlines, letterhead, etc.
Stone Sans Bold ABCdef Stone Sans Bold Italic ABCdef Stone Serif ABCdef Stone Serif Italic ABCdef Stone Serif Semibold ABCdef Stone Serif Semibold Italic ABCdef Stone Serif Bold ABCdef Stone Serif Bold Italic
The Warrior W is a primary mark for promotion and communication materials of Wayne State University. It should be given first consideration when a logo is used. The wordmark can be used when communication is more formal in nature, or when readability or size constraints are an issue. The university seal is used on oficial documentation and materi...
The goal of all Wayne State units should be to reflect a consistent identity standard and use the primary mark with AIM HIGHER. However, in instances where a supporting program or unit needs to be identified, AIM HIGHER can be removed and the specific unit can add their name. A
This treatment is considered the oficial logo of all units (schools, colleges, programs, departments, student groups, etc.). Other graphics used as logos that exist outside of the standards in this document may not be supported by the Ofice of Marketing and Communications. To have a secondary logo created, contact the Ofice of Marketing and Communi...
Wayne State spirit marks are intended to be used when the primary mark, the Warrior W, cannot be used due to space, readability or color concerns. Spirit marks are not intended to replace the Warrior W. Three-color Warrior W without the band Solid Yellow W Black and white W Logo violations
Do not alter the mark Do not change the color Do not stretch Do not combine the mark with other graphics Sponsors:
AIM HIGHER is our brand campaign. The goal of the campaign is to increase brand awareness and raise the reputation of the institution. The campaign material expresses the key factors that define and differentiate us: academic excellence, diversity and location. These ideas are brought to life in words, pictures and music with an underlying tone t...
communications should convey pride, assertiveness and the unabashed confidence of the city we call home. Detroit is a hub of culture, entertainment and creativity. It also happens to house one of the nation’s premier urban research universities. To leverage the unique learning opportunities and heritage of our city’s lineage, the copy tone should t...
Brothers Bold is a strong font with a touch of vintage Detroit flair. The font should be used in major brand lines only. A brand line is defined by a statement that showcases who we are as an institution. Brothers bold should be used in uppercase only. League Gothic, a sleek and modern font, pairs nicely with Brothers Bold or can be used as a stand...
The graphic elements of the campaign are intended to draw visual interest and support the existing style of the campaign. The use of infographics can often replace large or otherwise confusing copy to add simplicity and aid in understanding.
To create an official Wayne State University logo for your department/program, view the templates at https://mac.wayne.edu/downloads under Department, program, unit. This treatment is considered the official logo for all units (schools, colleges, programs, departments, student groups, etc.).
What are the available logo file formats for Wayne State University? Available file formats for Wayne State University brand are SVG vector and transparent PNG. You can download Wayne State University logos for free and personal use only.
Thanks to career learning opportunities like internships, job shadowing, clinical experiences, service learning and hands-on research, Wayne State students begin preparing for “what’s next” long before they graduate. These "learning by doing" opportunities help deepen a student's educational experience through application in real-world ...
Nov 22, 2017 · English. Add a one-line explanation of what this file represents. Summary. Licensing. This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain.
