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1. • 18 and 34

     • Demographically, Victoria Secret primarily targets women between the ages of 18 and 34. This age group represents a significant portion of their customer base and is known for their interest in fashion, beauty, and self-expression.
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     Unveiling the Victoria Secret Marketing Strategy for ...

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   Who is Victoria Secret target market?

   • Victoria secret is basically targeting girls aged 13-29 years and women aged 30-50 years. Due to wide range of products whenever we think of Victoria’s secret the target market always vary with the age. As if the lady is a mother or grandmother of heavy weight she would obliviously go for the body products and fragrances.

   Victoria Secret Target Market & Consumer Demographics

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   What age group does Victoria's Secret target?

   • Targeting: Victoria’s Secret targets those populations who are at the early stage of their career and desire to wear fashionable wear and those who attend events and purchase new & expensive clothes for every occasion. Normally, the age group ranges from 17-26 years old and 20-40 years old. Positioning:

   Detailed Marketing Strategy of Victoria's Secret - 2024 - IIDE

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   What type of segmentation does Victoria's Secret target?

   • One form of segmentation is demographic segmentation, which involves targeting specific age groups and people with certain incomes. Victoria’s Secret primarily targets young women in their 20s and 30s and people with higher incomes who are willing to pay for premium products.

   Victoria's Secret Target Market Segmentation - IvyPanda

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   How has Victoria's Secret changed its target audience?

   • The evolution of Victoria’s Secret’s target audience represents a dynamic journey that reflects changing societal norms and consumer preferences. Over the years, the brand has witnessed a significant transformation in the profiles and expectations of its customers.

   Understanding Victoria’s Secret’s Target Audience – Openr

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3. ivypanda.com › marketing-analysis-victorias-secretVictoria Secret Target Market & Consumer Demographics - IvyPanda

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   Victoria secret is basically targeting girls aged 13-29 years and women aged 30-50 years. Due to wide range of products whenever we think of Victoria’s secret the target market always vary with the age. As if the lady is a mother or grandmother of heavy weight she would obliviously go for the body products and fragrances.

4. openr.co › understanding-victorias-secrets-targetUnderstanding Victoria’s Secret’s Target Audience – Openr

   openr.co › understanding-victorias-secrets-target

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   Oct 27, 2023 · In this article, we will dive deep into the world of Victoria’s Secret’s target audience in order to learn more about the brand’s appeal. Victoria’s Secret’s target audience is primarily female, between the ages of 18 and 34, according to the brand.

5. www.statista.com › victorias-secret › united-statesVictoria's Secret brand profile in the U.S. 2024 | Statista

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   Apr 15, 2024 · While the vast majority of consumers in all generations are familiar with Victoria's Secret as an online fashion shop, age plays a pivotal role in shaping the brand's popularity, usage...

6. www.statista.com › topics › 4819Victoria's Secret - Statistics & Facts | Statista

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   Mar 19, 2024 · Victoria's Secret - Statistics & Facts. Victoria’s Secret was established in 1977 when American businessman Roy Raymond start his own women’s lingerie business. The store grew rapidly...

7. keeganedwards.com › unveiling-the-victoria-secretUnveiling the Victoria Secret Marketing Strategy for ...

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   Jan 3, 2024 · By analyzing the demographics and psychographics of their customers, Victoria Secret is able to tailor their products and messaging to meet the specific needs and desires of their target market. Demographically, Victoria Secret primarily targets women between the ages of 18 and 34.

8. iide.co › marketing-strategy-of-victorias-secretDetailed Marketing Strategy of Victoria's Secret - 2024 - IIDE

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   Sep 5, 2022 · Normally, the age group ranges from 17-26 years old and 20-40 years old. Positioning: Victoria’s Secret is well-positioned in the market to cater to the demand of customers as it offers unique services to its customers.