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Brand guidelines and assets. Anyone using Instagram’s assets should only use the logos and screenshots found on our Brand Resource Center site and follow these guidelines. Only those planning to use Instagram’s assets in any broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission.
- Build An Instagram Strategy.
- Experiment with The Platform’S Features.
- Jump on Trends.
- Invest in High-Quality Creative Assets.
- Leverage Strategic Partnerships.
- Foster A Community of Highly Engaged followers.
- Post regularly.
- Review Your Data and Optimize Your Approach.
- Share Your Instagram Profile on Other channels.
- Convert Your Followers Into Subscribers.
We listed this as the first step because it is the most crucial step in building a brand on Instagram. If you lack a clear strategy, you’ll end up with low-performing content and a scattered feed as you struggle to brainstorm new ideas. To build your Instagram strategy, you’ll need to do four things:
Instagram is constantly evolving. In fact, every week, the Head of Instagram shares a video discussing new features and product updates on the platform. In one of his latest videos, he announced that they were testing a subscription feature that would allow people to subscribe to their favorite creators and get access to exclusive Lives and Stories...
On social media, all it takes is one person’s video or sound to go viral for the rest of the world to join in with their own version. Most of these trendsare fun and harmless with a lifespan of about three weeks or less. Why should you join in? Well, it’s an opportunity to connect with your audience in a creative and fun way. If you jump in as the ...
A great Instagram post can be boiled down to a formula and requires two elements: beautiful imagery and engaging text.
One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel? There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks: ...
Engagement on Instagram comes in many forms, including followers sharing your content, liking and commenting, tagging their friends, and clicking on your calls to action. In this section, we'll go over some of our tactics for fostering a community.
When a user is scrolling on the app, you are competing for their attention along with millions of other brands. Because of this, visibility is key. With so many ways to share content, from Reels to Stories to Lives, there are a lot of opportunities to reach your audience – each demanding a different level of effort and preparation. This is good new...
If you’re already following all the tips we’ve outlined above and you’re still struggling to get meaningful traction on the app, the answer could be in your data. Too often, brands get stuck in one approach and don’t review their data to see if it’s actually working. Your Instagram Insights dashboard offers a wealth of information on how each post ...
As you work to grow your following on Instagram, you can also drive traffic to your profile externally. One way to entice users to follow your page on that platform is by hosting a giveaway or sharing exclusive content. In addition, don’t be afraid to promote your Instagram on other social platforms. For instance, your website could include a secti...
As you know, email marketing is crucial to a thriving business. Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions. If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram d...
- Nathan Chan
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Using Instagram Brand Assets. Visit our brand resources site to see guidelines. We'll use this site to share information about using Instagram to tell your brand's story, so feel free to bookmark the link for future visits. You can use brand assets from Instagram in your own marketing by visiting Instagram's brand resources site.
- Optimize your profile. Your profile is your home base for Instagram branding, and most of the people interested in your brand will pass through it. The main parts are your username, handle, profile picture, but your link, address and bio are crucial as well.
- Choose a theme that complements your branding goals. Instagram is a broad platform, so trying to please everyone is not a good idea. Rather, you want to find your niche audience and post content for them and only them.
- Set realistic KPIs. It’s hard to measure success on social media, but it’s tempting to use likes and follows as a type of “scoreboard.” Like other business avenues, it’s best to set key performance indicators (KPIs) to measure your performance and shine a light on problematic areas.
- Use popular styles of content. Lush Cosmetics plays with simple photography techniques like color contrast to create stunning visuals. One of the most common questions about Instagram branding and marketing is “what do I post?”
We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design. At Instagram, we refreshed our brand elements to embrace the evolution of our community of creators and welcome what’s ...
Apr 15, 2022 · Don’t leave your customers stranded. Don’t miss out on opportunities to boost your business by responding to comments and shares. Engagement (likes, comments, shares) shows the Instagram algorithm that your content is important, so the more communication you have with your customers on your Instagram posts, the better.
You can use brand assets from Instagram in your own marketing by visiting Instagram's brand resources site.
