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- Global Citizen. Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus.
- Barry’s Bootcamp. Barry’s Bootcamp is a worldwide fitness studio offering workout classes. The company has been using Instagram Live to their advantage by sharing high energy workout sessions.
- Chipotle. Chipotle is a fast food chain serving Mexican food and the company uses Instagram Live to share tasty recipes. In the below example, Chipotle’s executive chef shares how to make margaritas for Cinco de Mayo.
- Bon Appetit. Speaking of food, Bon Appetit is a magazine all about cooking and recipes. Recently, Bon Appetit used Instagram Live as an opportunity to host a virtual dinner party with various celebrity guests.
- Live Q&A with The Leadership Team
- Product Launch Live on Instagram
- Behind The Scenes Experience For Followers
- Collaborate with An Expert on The Topic
- Expose Your Brand’S Day-To-Day
- What Does Success on Instagram Live Look like?
- Takeaways
You can do an Instagram Live Q&A with your leadership team, founders, or team members from specific departments of your company to provide transparency and address questions your fans/customers/followers have. Think Fireside chat, Live style. Specific members of your team will be best for addressing specific topics. For example, the product develop...
Releasing a new product or service for your tech startup or corporate clients? Build up the hype by inviting your clients to join you for an exclusive Instagram Live event. This is a great way to meet your clients where they are and to reach them on another platform other than email. Bring in your product team to do a demo of the product, talk abou...
Across B2B and B2C, giving your followers a behind the scenes experience is one of the best marketing hacks in the book. It creates a layer of exclusivity and engages clients. Plus, after followers seeing all the work that goes on behind the scenes, it builds value for your brand. Kylie Jenner does a great job of showcasing her brandwith regular be...
Airbnb is killing the game with this Instagram Live strategy. After the pandemic, Airbnb took their Experiences business virtual. If you haven’t tried one yet, Airbnb experiencesare curated experiences (often similar to a tour) that you can book with locals from around the world and attend either in-person or now, virtually. The travel company ampl...
Remember that consistency is key. Make it a habit for your followers to pop into your Live feed as part of their day. This gives you the ability to make a schedule and stick to it. Equinox taps into this by doing a daily yoga sessionon Instagram Live. It has created a digital community for this in-person brand and further positioned Equinox as a le...
When it comes to metrics, remember that Instagram Live has limited support in the metrics screen. Because of this, you want to make sure that you keep track of how many viewers you have tuned into your Live. Have an assistant or another team member assist with looking at the metrics during and after you go Live. Once you wrap up your Live, you’ll b...
Instagram Live gives you the ability to reach your current audience, increase your reach, there is a low-to-no-start-up cost, and it is a fun new way for brands to create engaging content. What are you waiting for? Start creating! Looking for more resources? Check out Instagram’s guideon going live. More Resources: 1. 22 Ways to Get More Instagram ...
- VP of Operations
- Tophatrank
- Put A Face To The Brand. Instagram Live gives you a direct connection to your audience. The key here is to focus on making it personal and fun. These people don't want to hear from a faceless brand, they want personality so work that into your livestreams.
- Offer Free Advice. For professional services, offer free advice where you can. It's an easy way to engage with existing customers, as well as appeal and showcase the value you can offer to prospects.
- Host Regular AMA Sessions. One creative way is to host a regular "Ask Me Anything" (AMA) session. This provides a platform for customers to ask questions directly to company representatives, CEOs or industry experts.
- Stream Live Tutorials And Demonstrations. Host live tutorials or demonstrations. This could involve showcasing the usage or benefits of products or services in real-time.
Instagram brand assets and guidelines. Welcome to Instagram’s brand resources site. Here you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Instagram assets in your own work.
Sep 15, 2023 · 1. Create more value with your influencers. 2. Repurpose live content and distribute to other platforms. 3. Build anticipation for new products and upcoming events. 4. Start an Instagram live series. 5. Get insights into your audience. How to use Instagram live analytics. What are Instagram live rooms? Conclusion. Frequently Asked Questions. 1.
Apr 27, 2022 · Unlike curated feed content, Instagram Live is an unedited and interactive way to reach current and potential customers. It humanizes your brand, allows you to have real-time interactions with your audience, and lets you engage with followers on a deeper level. The key to approaching Instagram Live
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Brand Resource Center. Learn how to use brand assets and showcase content from Meta technologies and programs. Submit your request. Looking for a specific brand? Explore how to use brand assets from Meta technologies and programs. Meta. Messenger. WhatsApp. Facebook. Instagram. Workplace. Submit work for approval.
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