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  1. 4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper. 5.

    • Carol Dwankowski
    • Setting. Setting is a description of where and when the story takes place. Read more. What aspects make up the setting? Geography, weather, time of day, social conditions?
    • Characterization. Characterization deals with how the characters are described. Read more. Are the characters portrayed: through dialogue? by the way they speak?
    • Plot and structure. The plot is the main sequence of events that make up the story. Read more. What are the most important events? How is the plot structured?
    • Narrator and Point of view. The narrator is the person telling the story. The point of view tells us whose eyes the story is being told through. Read more.
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  3. Use the strategies for visual analysis that you’ve learned about in this chapter to analyze the rhetoric of a print ad or commercial of your choice. Compose an analysis that: Describes the advertisement using the visual and narrative elements discussed in this chapter.

  4. Sample Ad Analysis Speaker: Kameo Keltner Before you begin writing the Ad Analysis Essay, you will need to choose one print advertisement to analyze. As you flip through various magazines and/or newspapers, you will see a variety of ads that appeal to a wide range of audiences. You may find the task of analyzing an ad less intimidating, though,

  5. Dec 19, 2020 · THE ELEMENTS OF AN ADVERTISEMENT The PURPOSE of an advertisement is to sell a product or a service. It may be witty or humorous but this is not intended to entertain consumers but to bring about a sale. It certainly uses persuasive strategies of every sort. The macro purpose of selling the product is accomplished by related tasks an advertisement must perform. In analysing advertisements, you ...

  6. Aug 27, 2021 · As an adjective, then, literary is defined as " [o]f or relating to the writing, study, or content of literature, esp. of the kind valued for quality of form; of the nature of literature" (" literary A1"). Finally, analysis is essentially the breaking apart of anything into its composite parts for close-examination.

  7. What is the setting of the ad, and what does it suggest about the message? Who is the audience for the ad, and how do you know? How are language and conversation used in the ad?

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