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Sep 28, 2022 · Previous Freeform logos. This reps the third logo for Freeform since the network was rebranded from ABC Family in January 2016. The original logo, in an aquamarine greenish blue, featured the name ...
Oct 1, 2022 · Two years after ABC Family became Freeform with a multi-color lettering (Bottom right in the image above), the logo underwent a radical transformation with an emphasis on the two “F”s and the ...
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Apr 19, 2023 · New Original Freeform Launched with Modernized Identity. Apr 19, 2023. In essence, the change in visual identity for Freeform (a Disney cable operator) took place in September 2022. It was timed to coincide with the launch of the series “The Come Up,” just as the management wanted, before the release of the grandiose TV projects “31 ...
Sep 28, 2022 · Joe Ortiz, Freeform's content marketing senior VP, explains the decision to introduce a new logo and graphics package for the cable network.
- Overview
- CBN Satellite Network
- CBN Cable Network
- The CBN Family Channel
- The Family Channel
- Fox Family Channel
- Fox Family
- ABC Family
- Freeform
This page only shows primary logo variants.
For other related logos and images, see:
1977–1981
Typography: \tFutura Extra Bold Condensed Gill Sans Bold Launched: \tApril 29, 1977
1981–1988
Typography: \tFutura Extra Bold Condensed Serpentine Bold Launched: \tSeptember 1, 1981
1988–1990
Typography: \tTimes New Roman Launched: \tAugust 1, 1988
1990–1998
Typography: \tOptima Bold Launched: \tSeptember 15, 1990 The "CBN" part of the name was dropped on September 15, 1990, after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status. The 1988 logo was kept, albeit with a few changes: The typeface inside the circle changed, the outer circle now has a light-to-dark blue gradient, and the inner red circle with black lines had fewer lines, and were all in uniform length.
1998–2000
Typography: \tUnivers Black Launched: \tAugust 15, 1998 After the acquisition by News Corporation, Fox Family Channel was launched on August 15, 1998, replacing The Family Channel. The identity for the new channel was created by Pittard Sullivan. •Allbusiness
2000–2001
Typography: \tUnivers Bold Launched: \tSeptember 1, 2000 On September 1, 2000, the network dropped the word "Channel" from its name and adopted a new visual style as part of an attempt to refocus its programming to attract an older audience. While in essence it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in primetime. The new look was created by 3 Ring Circus. Around this time, the Made in Japan block aired before becoming the ABC Family Action Block.
2001–2003
Typography: \tUnivers Bold Launched: \tNovember 10, 2001 On November 10, 2001, the channel was renamed ABC Family, with the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's 1962 logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner, as well as a desire to acquire a new pay television outlet that had significant carriage; at the time of the purchase, the network was seen in 83 million homes.
2003–2016
Typography: \tHelvetica Black Launched: \tJanuary 1, 2003 In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica. Jetix also premiered on both ABC Family and Toon Disney with ABC Family’s variant only lasting two years.
2016–2018
Typography: \tCustom Launched: \tJanuary 12, 2016 On October 6, 2015, ABC Family announced that it would be rebranding as Freeform in January 2016 in order to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name regardless of its content. In late December 2015, it was confirmed that the Freeform brand would replace ABC Family on January 12, 2016. This logo was still used as the on-screen bug until about two months after its later 2018 rebrand. •Deadline •Brand New
2018–2022
Typography: \tFutura Extra Bold Launched: \tJanuary 18, 2018 On January 18, 2018, Freeform adopted the slogan "A Little Forward", which reflected refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen". A new logo was also unveiled, consisting of two "f"s in a circle, designed by Ferroconcrete.
2022–present
Typography: \tNeue Haas Grotesk Text (modified) Launched: \tSeptember 12, 2022
Sep 13, 2022 · As they said on their Twitter account, Freeform recently had a bit of a “look at us" moment. The network unveiled a new logo. The colorful and abstract new logo differs a great deal from the ...
Jan 12, 2016 · Also that night, the new drama Shadowhunters premieres at 9/8c. Will your DVR still know to record ABC Family shows now that they’re on Freeform? The quick answer: Yes, according to Ascheim ...
