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  1. Apr 10, 2024 · Switching to an Instagram Business account is easy and free. First, go to your profile and select the menu button in the top right corner. Then, tap Settings and privacy. Next, tap Creator tools and controls. (If you’re using a personal account, go to Account Type and Tools.)

  2. May 21, 2024 · Here’s how to calculate your account’s engagement rate: take your total number of likes and comments, divide them by your total number of posts, divide by followers, and multiply by 100. A 2-3% engagement rate is considered average, and a 4-6% rate is considered high.

  3. Apr 16, 2024 · Next, choose whether you want your shop on Instagram, Facebook, or both. A view shop tab will be displayed at the top of your Instagram bio and Facebook page so it’s easily accessible and visible to anyone who lands on your profile. 8. Product Catalog. There are 2 ways to add a product catalog to your Instagram shop.

    • Partner with influencers. In recent years, many businesses have turned to TikTok in search of personalities to promote their products. But Instagram is where the phenomenon of social media influencers took off, and influencer activity on the platform remains high.
    • Run Instagram ads. Instagram is now a mainstream shopping destination. After posting and scrolling, browsing products is the third-most-popular reason people use the platform.
    • Use product tags. The path from product discovery to purchase is not linear on Instagram. As your customers are scrolling, tags give them a chance to switch tasks and easily find out more about a product.
    • Publish Reels. Reels let your business create and publish videos up to 60 seconds long. It’s easy to get creative with text overlays, AR filters, and popular background music to tell your brand’s story.
  4. 5 days ago · You can scroll through the carousel and click any of the filters to apply it to your image. Additionally, if you want to use a filter but you want to tone it down, double tap the filter and move the cursor to the left to lessen the intensity of the filter. 4. Edit your image if desired. Next, click "Edit".

  5. Mar 5, 2022 · Boosting an Instagram post is basically a form of advertising and when you do it, your post is going to appear to people as “sponsored”. Yes, it can be worth it sometimes, but it strongly depends on the character of the post that you want to boost. If it is a promotional post, and you feel like it is going to act as a good ad that can get ...

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  7. Feb 8, 2021 · How Instagram ads work. What makes Instagram advertising worth the price. Factors that influence Instagram ad costs. Average cost per click, cost per engagement, and cost per thousand impressions on Instagram. Ways to keep your Instagram ad costs down; Read on to learn about the workings, advantages, and cost of advertising on Instagram this year.

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